Getting Off the Hustle Hamster Wheel

Have you heard about the Lean Out Method? Join us as we talk with Crista Grasso about using the lean out method to level up, which she developed. We discuss how to build sustainable success, getting off the hustle hamster wheel, how to do less to make more, and why everything starts with a vision.

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From Finance to Sushi and Back

Join me as I talk with John Stoj of Verbatim Financial about his journey from money management to sushi business to comprehensive financial planner and why he believes business owners should start with an exit plan when considering a business opportunity and what you should know to protect yourself and your family financially as a business owner.

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Today’s Willfully Ignorant Businesses

In this episode, Ann talks with a fellow marketer, Alex Fakeri from MOJO Creative Digital. We talk about the ripple effect of marketing and why being consistent in your efforts makes all the difference, how to create marketing plans and what exactly marketing pathways really are for small businesses. Finally, we talk about the need to take action and why as a business owner you cannot be willfully ignorant.

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The Brand Promise

What is your Market Reality? Damion Lupo joins me today, sharing his wisdom as we delve into your pain points and how you know the market needs or cares about what you have to offer in business. Join us and discover what mentoring is really about. Damion asks how much do you trust yourself and are you ready to do the work? We discuss Brand Promise and why it needs to be consistent throughout your organization plus, other essential ways to take the opportunity to reinvent yourself.

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Avoiding Stress And Burnout

Are you feeling burned out in your current job? Not sure you are on the right path? Tony Martingnetti joins us to take about avoiding burn out, embracing change and creating a path to a fulfilled life. Tony is an executive and leadership coach with a specialty in working with leaders and their teams to navigate through change and unlock their true potential. He supports leaders in gaining clarity so they can make well-informed decisions, improve their leadership skills, and ultimately increase their impact.

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The Importance of Teamwork

"It's not really my story it’s the story of everyone around me." That’s what Nikole would say if you asked her to walk you through her journey. Finding herself in a situation where she was going to be relocated and didn’t want to make the move, she took the severance package and walked away. The team she had been working with for the last decade was facing the same situation as well. Instead of parting ways, Nikole started a company, brought her team on-board, and they walked right back into their previous company as consultants to finish the project her team had started.

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Are You Ready To Lead Loudly?

In this episode of Small Business Connections, we talk to Nathalie Gregg, Adjunct Faculty/Leadership & Performance Coach/Speaker about her brand #LeadLoudly. We discuss three ways that women can Lead Loudly today, the importance of choosing a word for 2020, mission-critical behaviors needed to excel in 2020, and the role mentorship has played in her success.

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Are you Feeling Stuck

Join me as I talk with Naheed Oberfeld about why you might be feeling stuck, how it may be related to past experiences, how to properly use affirmations (and why they generally don't work), the importance of inner alignment, and how EFT may help.

Naheed Oberfeld is a mindset coach for financial success and an Emotional Freedom Technique (EFT/Tapping) practitioner. She works with career professionals, independent consultants, and business owners who want more from life: greater professional success, personal well-being, more joy, and fulfillment. Naheed helps them quiet their doubts and unleash their inner confidence and passion.

Our conscious beliefs and behavior are tied to our unconscious patterns, and Naheed’s unique process helps you uncover old stories that continue to impact and at times, diminish our success. Once these stories have been uncovered and released, her clients have grown their business by up to 400%, landed senior management positions, and significantly reduced stress in their lives.

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Why A Business Page Is A Must To Grow Your Business

One question we are often asked is why you should bother with a Facebook or LinkedIn Business Page. This question usually comes from an individual who has a powerful personal brand. They find that when they post on their personal profile, they receive a lot of engagement while their business page receives very little. In many ways, it is easier to rely on your personal brand. You are already on Facebook or LinkedIn engaging with people like yourself. People know you. They trust you and they may even be sending you business. We encourage our clients to have Facebook and LinkedIn Business pages.

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It All Starts with Your Employees

In this episode of Small Business Connections, we are joined by Nathan Bourne and Cheryl Cage of MyCORE. We discussed the difference between a vision and a mission, how taking care of your employees leads to the best customer experience, and why that is so important, and how to adjust your business for these challenging times.

Nathan Bourne is the CEO of MyCore Payroll, Benefits, HR, an all-inclusive company with a focus on people. Their vision says it all, "to be the world's most employee-centric business." Cheryl is the Vice President of business growth and is a giver in every way. She is known in the world of networking as the Chief Networking Officer. If you want to know someone, ask Cheryl and she can almost always make an introduction.

Favorite Business Books

How to Win Friend’s and Influence People by Dale Carnegie

The Compound Effect by Darren Hardy

Start With Why by Simon Sinek

The Energy Bus by Jon Gordon

The Go-Giver by John David Mann

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Cause Marketing For Small Businesses

When you visit the ASMM Digital website you will see that we are dedicated to stopping suicide. Suicide prevention is a very personal cause for me as a business parent and business owner. Through our experiment of running and agency in conjunction with a suicide prevention charity is that people care. People care whether a company is giving back. But they also care whether the principals care about the cause or are doing it for publicity's sake.

In this episode, we will discuss the benefits of cause marketing for your business, what we have learned about trying to run a charity at the same time we are running a business, and what we think might be a good alternative.

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SEO for Personal and Business Brands

Join us while we talk to Brian Loebig about how to optimize your business' online profile. Your online presence is the first and last impression that you get to make on your audience, don't let it be a bad impression. In this episode, we talk about SEO for businesses as well as personal brands, how to stay connected during the pandemic, how to get started with Google My Business, and why relationship marketing is still important.

Brian Loebig is the founder of Loebig Ink, LLC, and an award-winning technology blog, TheInkBlog.net. Brian has over 15 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with a special emphasis on SEO, web design, and social media.

Brian has developed and helped implement Internet marketing strategies for the National Council for Traditional Arts, the National Alliance for Performance Excellence, Volvo of Central Virginia, The American Red Cross of Central Virginia, Fixation Marketing, Business Networking International, the Bethesda Blues & Jazz Supper Club and many more.

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Entrepreneurs and The Risk Of Suicide

Many of the same traits that make someone a good entrepreneur also make them prone to suicide. They are strong. They are independent. They are doers, people of action. They care deeply. Because of this, I want to tackle the subject head-on.

How are you doing today? What are you doing to protect your mental health? Who do you have to tell when things are going poorly? Do you have a plan for when to ask for help?

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Lesson In Leadership

Leadership is a learned skill. Even for natural-born leaders, leadership is earned through constant learning. Our guest in this episode of Small Business Connections is a life-long learner and a leader by both nature and profession. But more than that , he is an observer of what makes a good leader

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Ann Brennan