Empathy In Marketing

Today we continue our series on repositioning for a post-crisis comeback. In the first episode we spoke about transparency in marketing. Today we talk about the importance of empathy in your internal and external marketing. How are you showing empathy in your business today? This is an important subject for both your marketing efforts and your customer support.

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Ann Brennan
Transparency In Marketing

Marketing post-crisis will look considerably different. We had been directing our clients towards a more human approach to marketing prior to the quarantine. Now bring more human is a must have for all small businesses. Today I talk about the first key to being more human in your marketing campaign.

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Ann Brennan
Planning For Your Future

Have you avoided planning your estate? Do you think you need to have more money before you bother? Are you nervous to call an estate attorney because you think you don't know enough? Now more than ever, we have to face these fears.

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Ann Brennan
Overcoming Adversity

Vince DeCrisci of Chimneytek joins us to discuss overcoming adversity. Vince is a one of Ann Wilson Brennan's mentors and a rock in the small business community. Having been in business for 25 years, this is not the first crisis Vince has seen his business through. In this episode we discuss what it takes to survive through the tough times when you are a small business owner.

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Building A Network Of Referral Partners

Jerry Schwartz, Executive Director for BNI 4 Shore, joins us to discuss how to adjust your business and your networking to these times. Are Networking Groups effective in this new environment? How does your business maximize exposure with social distancing? What is proper ZOOM etiquette? How to maximize your short presentation in ZOOM rooms! Jerry talks about these topics and more.

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Ann Brennan
From Busy-ness to Business

Do you feel overwhelmed? Like you there are simply not enough hours in the day? Keziah Robinson of Cassia Partners joins us to speak about how to change that and still be as productive as ever, maybe even more.

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Ann Brennan
From DJ To Tech Startup CEO

We are joined by Kate Bradley Chernis of Lately, a social post autogenerator where artificial intelligence meets humanity. Kate discusses how she migrated from DJ to CEO of a tech start up and what that journey has meant to her, why AI is great but only with an element of human mixed in and the whole new way the world of conferences will move forward after COVID-19.

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Ann Brennan
Mental Health In The Time Of COVID-19

Laura Reagan, LCSW-C of Baltimore Annapolis Center For Integrative Healing joins us to talk about mental health in the time of COVID-19. We discuss collective trauma, how we can copy and how we can get help during this time.

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Ann Brennan
Retail In The Time Of Social Distancing

What is it like to own a retail store in the midst of social distancing. Heather Summers of Park Home in Severna Park, Maryland joins us to talk about the steps she has been forced to take to keep her business running in the midst of the COVID-19 crisis.

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Ann Brennan