In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials.
Today’s actionable item: create a template.
Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization.
First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites.
They share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one.
Read MoreIn this episode of Small Business Connections, Ann talks with Pamela Hart Vines, a communications strategist, filmmaker, and author. As CEO of Troop Public Relations and Vines Film, Pamela creates cinematic video projects and short films for business owners and influencers, using storytelling and promotional strategies to build respected brands for her clients. Pamela is a proud and decorated US Army veteran.
Read MoreWe bust the myths of leadership with personal strategist and facilitator, Jodi Hume of LeadingClarity.com. The analogies, metaphors and stories are heartfelt and help clear up what it takes to be a good and effective leader. We all need help sometimes and, that is exactly what Ann and Jodi provide.
Read MoreIn this episode of Small Business Connections Ann talks with Executive Coach, Allan Hirsch of Allan Hirsch Advisors. They discuss pivoting in the pandemic and how Allan went from in-person meetings and radio to zoom calls and hosting his own podcast.
Read MoreIn this episode of Small Business Connections, Ann talks about perfectionism in business with counselor and life coach Lisa Matovich Brook L. C.P.C. of LMB Counseling Services.
Read MoreIn this brief episode of Small Business Connections, Ann discusses morning rituals and one of the most important things you can do each day as an entrepreneur.
Read MoreIn this episode of Small Business Connections, Ann talks with Bruce Spencer of Walt Eger's Service Center in Severn, MD about how to buy and then, run a business.
Read MoreIn this episode of Small Business Connections with Ann Brennan the conversation is about entrepreneurial vision, value and understanding who you are with her guest, Webster Tsenase of Sennasi Global Consulting.
Read MoreIn this episode of Small Business Connections, Ann talks about Choosing Your Clients with Business Operations Consultant, Andrea Dunathan of DunathanConsulting.com. Andrea looks at the way you run your business and offers practical advice with a hands-on approach to set up standard processes and strategies to help your business run smoothly.
Read MoreIn this episode of Small Business Connections, Ann talks with Cindy Maka of Undreamed Shores Travel about Cindy's top 5 ways of reevaluating and adjusting your business during the pandemic.
Read MoreIn this episode of Small Business Connections, we talk with Felicia Barlow Clar, CEO of BarClar Entertainment, LLC and Epilogue Tributes as she shares her journey of running multiple businesses and her top 5 success strategies on being a Renaissance Woman.
Read MoreIn this episode of Small Business Connections, we talk about living chemically clean and the importance of building relationships through being a small business owner, with Jack Smith of Smith Living.
Read MoreIn this episode, we discuss the identity of your business and your own identity as a business owner with Dhru Beeharilal of the Nayan Leadership Group. Dhru is a leadership, executive and agile coach. Dhru shares 5 key points of business identities Identifying identity in the context of entrepreneurship.
Read MoreDr. Josh Funk CEO and Founder of Rehab 2 Perform, discusses how to manage a growing business. We talk about how he managed 4 businesses in 3 different locations during Coronavirus, creating intentional inclusivity in the workplace, appropriately managing growth, creating autonomy, and decentralized leadership.
Read MoreWinsome Brown discusses being a business owner while caring for your parents. We talk about being unexpectedly thrust into a caregiving role, the impact of this on a business owner, the change in family dynamics, how we support our parents as they age, and how we can prevent caregiver burnout.
Read MoreIn this episode of Small Business Connections, we are joined by Nathan Bourne and Cheryl Cage of MyCORE. We discussed the difference between a vision and a mission, how taking care of your employees leads to the best customer experience, and why that is so important, and how to adjust your business for these challenging times.
Nathan Bourne is the CEO of MyCore Payroll, Benefits, HR, an all-inclusive company with a focus on people. Their vision says it all, "to be the world's most employee-centric business." Cheryl is the Vice President of business growth and is a giver in every way. She is known in the world of networking as the Chief Networking Officer. If you want to know someone, ask Cheryl and she can almost always make an introduction.
Favorite Business Books
How to Win Friend’s and Influence People by Dale Carnegie
The Compound Effect by Darren Hardy
Start With Why by Simon Sinek
The Energy Bus by Jon Gordon
The Go-Giver by John David Mann
Read MoreWhen you visit the ASMM Digital website you will see that we are dedicated to stopping suicide. Suicide prevention is a very personal cause for me as a business parent and business owner. Through our experiment of running and agency in conjunction with a suicide prevention charity is that people care. People care whether a company is giving back. But they also care whether the principals care about the cause or are doing it for publicity's sake.
In this episode, we will discuss the benefits of cause marketing for your business, what we have learned about trying to run a charity at the same time we are running a business, and what we think might be a good alternative.
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