Today’s Willfully Ignorant Businesses

In this episode, Ann talks with a fellow marketer, Alex Fakeri from MOJO Creative Digital. We talk about the ripple effect of marketing and why being consistent in your efforts makes all the difference, how to create marketing plans and what exactly marketing pathways really are for small businesses. Finally, we talk about the need to take action and why as a business owner you cannot be willfully ignorant.

Alexander has extensive experience with custom website design, branding, digital marketing, CRM, and as a network engineer working with several companies such as Advertising.com, Northrup Grummon, Ogilvy, Talisma, MultiCity, and Keller Williams International. Alexander has active rolls with BNI, BWI Business Partnership, NAACCC, SPCC, and he has also served on the Board for the Chesapeake Art Center.

In his day to day operational role with MOJO, Alexander leverages his experience and insights as the lead consultant with all enterprise-level projects for both commercial and government agencies. He spends his time collaborating with agencies and project teams to ensure the vision and objectives of our clients, such as Ancestry, TWPerry, SRTA, RCTC, Maryland Department of Commerce, and the Maryland Lottery, are in the line of sights at all times.

Alexander continually focuses on developing efficiencies in operations, but he has a passion for developing a mentoring program for Disabled Veterans who are entrepreneurs starting businesses. This program enables partnerships with established SDVOSB to help develop opportunities for Disabled Veterans.

Alexander’s Favorite Business Books

Alex’s Favorite Business Books

The 3rd Wave by Alvin Toffler

E-Myth Mastery: The Seven Essential Disciplines for Building A World Class Company by Michael Gerber

Winning by John Welch with Suzy Welch