All About Social Selling

In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.

Low Hanging Fruit - Marketing Mums Sneak Peek

This week, take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing.

Ann Discusses:

The importance of networking
Different types of networking
Social media optimization

Applying Big Business Marketing

What in the world does Carlos Gil, author of The End Of Marketing and co-creator of Outlaw Masks, mean when he says marketing is dead? In this episode of Small Business Connections, we discuss why marketing is different more than ever before, how to be more engaging in your social media posts. We also speak about what it was like to have one engagement after another canceled due to COVID and how that inspired him to make a major business pivot.

Automize to Maximize

Jarod Spiewak of Blue Dog Media about using systems, automization, customizing strategies, and the mindset of continuous improvement. These processes build efficiency, helping you finish more work and get your company's marketing published in less time, ultimately saving you time and money. We discuss some of the systems we both use and relish in the benefits systemizing brings.

Today’s Willfully Ignorant Businesses

In this episode, Ann talks with a fellow marketer, Alex Fakeri from MOJO Creative Digital. We talk about the ripple effect of marketing and why being consistent in your efforts makes all the difference, how to create marketing plans and what exactly marketing pathways really are for small businesses. Finally, we talk about the need to take action and why as a business owner you cannot be willfully ignorant.

Ann BrennanJune 29, 2020marketing plan, marketing, Small Business, entrepreneurs