In this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand.
Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand.
Read MoreIn this episode of Small Business Connections, Ann talks about using the Clubhouse app to increase your brand's visibility, why continuous learning is important for business owners, and how to create loyalty from your employees
Read MoreIn this episode, we talk with Cat Harvey about content, creation, writing and why hiring a copywriter is a good idea. Cat has 25+ years of business experience and is passionate about communication and connection. You can find Cat on the web at the Copy Cat Writer and Cat Harvey The Client Whisperer for Coaches.
Read MoreWhat in the world does Carlos Gil, author of The End Of Marketing and co-creator of Outlaw Masks, mean when he says marketing is dead? In this episode of Small Business Connections, we discuss why marketing is different more than ever before, how to be more engaging in your social media posts. We also speak about what it was like to have one engagement after another canceled due to COVID and how that inspired him to make a major business pivot.
Read MoreOne question we are often asked is why you should bother with a Facebook or LinkedIn Business Page. This question usually comes from an individual who has a powerful personal brand. They find that when they post on their personal profile, they receive a lot of engagement while their business page receives very little. In many ways, it is easier to rely on your personal brand. You are already on Facebook or LinkedIn engaging with people like yourself. People know you. They trust you and they may even be sending you business. We encourage our clients to have Facebook and LinkedIn Business pages.
Read MoreWhen you visit the ASMM Digital website you will see that we are dedicated to stopping suicide. Suicide prevention is a very personal cause for me as a business parent and business owner. Through our experiment of running and agency in conjunction with a suicide prevention charity is that people care. People care whether a company is giving back. But they also care whether the principals care about the cause or are doing it for publicity's sake.
In this episode, we will discuss the benefits of cause marketing for your business, what we have learned about trying to run a charity at the same time we are running a business, and what we think might be a good alternative.
Read MoreJoin us while we talk to Brian Loebig about how to optimize your business' online profile. Your online presence is the first and last impression that you get to make on your audience, don't let it be a bad impression. In this episode, we talk about SEO for businesses as well as personal brands, how to stay connected during the pandemic, how to get started with Google My Business, and why relationship marketing is still important.
Brian Loebig is the founder of Loebig Ink, LLC, and an award-winning technology blog, TheInkBlog.net. Brian has over 15 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with a special emphasis on SEO, web design, and social media.
Brian has developed and helped implement Internet marketing strategies for the National Council for Traditional Arts, the National Alliance for Performance Excellence, Volvo of Central Virginia, The American Red Cross of Central Virginia, Fixation Marketing, Business Networking International, the Bethesda Blues & Jazz Supper Club and many more.
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