When you visit the ASMM Digital website you will see that we are dedicated to stopping suicide. Suicide prevention is a very personal cause for me as a business parent and business owner. Through our experiment of running and agency in conjunction with a suicide prevention charity is that people care. People care whether a company is giving back. But they also care whether the principals care about the cause or are doing it for publicity's sake.

In this episode, we will discuss the benefits of cause marketing for your business, what we have learned about trying to run a charity at the same time we are running a business, and what we think might be a good alternative.