In this episode of Small Business Connections, Ann talks about avoiding scope creep, using emojis and how using EQ skills helps small businesses with HelloWoofy Founder and CEO, Arjun Rai.

Digital Marketing, Social Media MarketingAnn BrennanDecember 7, 2020small business owners, podcast for small business, entrepreneurship, podcast for entrepreneurs, small business connections, social media management, small business matters, support small business, scope creep, visualized data science, artificial intelligence, emoji use, be more human, emotional intelligence, EQ skill

Episode 60: Applying Big Business Marketing

Today's Marketing is different and changing and pivoting is essential to building, maintaining and growing your business relationships. Carlos Gil, author of The End of Marketing and co-creator of Outlaw Masks discusses business is about relationships and how to cultivate social media as both a news outlet and escape. Carlos emphasizes the importance of and difference between social media platforms. Your clients and potential customers need to be engaged and want what is real and relatable. Carlos shares keys of today's marketing; being more human, your tone on social media, pivoting, networking and consistency.

Social Media MarketingAnn BrennanJuly 27, 2020be more human, business brand, consistency, digital marketing, end of marketing, entrepreneurs, facebook, instagram, marketing, networking, personal brand, pivoting, podcast, public speaking, small business owner, social media marketing, twitter

Episode 34 -3 Ways To Build A Community Around Your Brand

They say that loyalty is dead. That may be so. But if it is, I believe it is because we have stopped building a community around our brands. You will hear me say, "You, as a brand, are forgettable." It's true. But you or your team as humans are not. Build a community around your brand and you will build loyalty. In this episode I give you 3 tips and a bonus tip on how to do exactly that.

Ann BrennanMay 26, 2020community, brand building, digital marketing, Small Business, entrepreneurs, brand loyalty, collaboration, be more human, empathy, transparency, responsiveness, networking, referrals

Episode 30 - Transparency in Marketing

Ann Brennan shares how to reposition your marketing for your reopening. Marketing post-crisis will look considerably different. We had been directing our clients towards a more human approach to marketing prior to the quarantine. Now, being more human is a must have for all small businesses. Today Ann talks about the first key to being more human in your marketing campaign.

Ann BrennanMay 19, 2020transparency, authenticity, digital marketing, Small Business, entrepreneurs, marketing campaign, be more human, repositioning, COVID-19