Episode 34 -3 Ways To Build A Community Around Your Brand

They say that loyalty is dead. That may be so. But if it is, I believe it is because we have stopped building a community around our brands. You will hear me say, "You, as a brand, are forgettable." It's true. But you or your team as humans are not. Build a community around your brand and you will build loyalty. In this episode I give you 3 tips and a bonus tip on how to do exactly that.

Ann BrennanMay 26, 2020community, brand building, digital marketing, Small Business, entrepreneurs, brand loyalty, collaboration, be more human, empathy, transparency, responsiveness, networking, referrals

Episode 30 - Transparency in Marketing

Ann Brennan shares how to reposition your marketing for your reopening. Marketing post-crisis will look considerably different. We had been directing our clients towards a more human approach to marketing prior to the quarantine. Now, being more human is a must have for all small businesses. Today Ann talks about the first key to being more human in your marketing campaign.

Ann BrennanMay 19, 2020transparency, authenticity, digital marketing, Small Business, entrepreneurs, marketing campaign, be more human, repositioning, COVID-19