Episode 41 - Cause Marketing For Small Businesses

In this episode, Ann discusses the benefits of cause marketing for your business, what we have learned about trying to run a charity and a business at the same time and what she thinks might be a good alternative.

When you visit the ASMM Digital website you will see that we are dedicated to stopping suicide. Suicide prevention is a very personal cause for me as a business parent and business owner. Through our experience of running and agency in conjunction with a suicide prevention charity is; that people care. People care whether a company is giving back. But, they also care whether the principals care about the cause or are doing it for publicity's sake.

Episode 36 -The Importance of Digital Opitmization

This episode of Small Business Connections addresses importance of optimizing your online presence. For too many people, the mere mention of the word optimization is enough to freak them out. But optimizing your SEO, social media platforms, Google My Business account or YouTube channel is not that hard and can make an enormous difference for your business.

Episode 30 - Transparency in Marketing

Ann Brennan shares how to reposition your marketing for your reopening. Marketing post-crisis will look considerably different. We had been directing our clients towards a more human approach to marketing prior to the quarantine. Now, being more human is a must have for all small businesses. Today Ann talks about the first key to being more human in your marketing campaign.

Episode 23 - From DJ to Tech Startup CEO

We are joined by Kate Bradley Chernis of Lately, a social post auto generator where artificial intelligence meets humanity. Kate discusses how she migrated from DJ to CEO of a tech start up and what that journey has meant to her, why AI is great but only with an element of human mixed in and the whole new way the world of conferences will move forward after the pandemic.

Episode 16 - Beyond Your Default

George B. Thomas of Impulse Creative and Sprocket Talk joins us to talk about living life beyond your default, how changing just one word can change your perspective and how you are the master of time.