This episode of Small Business Connections addresses importance of optimizing your online presence. For too many people, the mere mention of the word optimization is enough to freak them out. But optimizing your SEO, social media platforms, Google My Business account or YouTube channel is not that hard and can make an enormous difference for your business.
Read MoreThey say that loyalty is dead. That may be so. But if it is, I believe it is because we have stopped building a community around our brands. You will hear me say, "You, as a brand, are forgettable." It's true. But you or your team as humans are not. Build a community around your brand and you will build loyalty. In this episode I give you 3 tips and a bonus tip on how to do exactly that.
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