Episode 60: Applying Big Business Marketing
Today's Marketing is different and changing and pivoting is essential to building, maintaining and growing your business relationships. Carlos Gil, author of The End of Marketing and co-creator of Outlaw Masks discusses business is about relationships and how to cultivate social media as both a news outlet and escape. Carlos emphasizes the importance of and difference between social media platforms. Your clients and potential customers need to be engaged and want what is real and relatable. Carlos shares keys of today's marketing; being more human, your tone on social media, pivoting, networking and consistency.
Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder and Public Speaker with more than eight years leading social media marketing and strategy for global brands. Carlos' work is featured in CNN Money, Mashable, Inc. Magazine, Social Media Examiner and he is a recurring speaker at SXSW, Social Media Marketing World and other marketing industry events.
Carlos’ Favorite Business Books
The End of Marketing by Carlos Gil
Strengthfinder 2.0 from Gallup by Tom Rath