In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.

Episode 128: Marketing Mums Introduction

In this episode, we take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing.

Ann and Anastassia Discuss:

How to avoid procrastination
Targeting a specific audience
Considering what you “really” sell
Plus, more marketing tips and advice..

Episode 127: Low Hanging Fruit - Marketing Mums Sneak Peek

This week, take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing.

Ann Discusses:

The importance of networking
Different types of networking
Social media optimization

Episode 60: Applying Big Business Marketing

Today's Marketing is different and changing and pivoting is essential to building, maintaining and growing your business relationships. Carlos Gil, author of The End of Marketing and co-creator of Outlaw Masks discusses business is about relationships and how to cultivate social media as both a news outlet and escape. Carlos emphasizes the importance of and difference between social media platforms. Your clients and potential customers need to be engaged and want what is real and relatable. Carlos shares keys of today's marketing; being more human, your tone on social media, pivoting, networking and consistency.

Episode 32: Empathy in Marketing

Step two of your post-crisis marketing plan requires empathy. Ann discusses how to be empathic in your social media marketing plan. The crisis we are living through is serious. As business owners, we need to find our empathic voice. Ann can help you find that voice.

Episode 18 - Two Marketers Go Into A Room

John Maggio, author of Success With Local Marketing, joins us to discuss his book, local marketing and how networking plays a part in small business success.

Ann BrennanApril 29, 2020marketing, digital marketing, collaboration, networking, referrals

Episode 8 - Positive News For Small Businesses

It's hard to think of business in Anne Arundel County without thinking of Erin Lewis of Goosehead Insurance - Lewis Agency and The Dream Queen Association, John Maggio of Networking In Annapolis and Hawk Marketing, AliceAnne Loftus of Bright Beginnings Children's Learning Center and Leading Ladies with AliceAnne Loftus, Suzanne Hackett Ratti of Ideas360 and Smart Women Professionals and Jamie Burton of The Founder's House. In this episode we talk about the positives we have seen come from social distancing even for business owners.

Episode 4 - Selling vs Solving

During this time of social distancing what should you be doing as a sales person? Suzanne Ratti, CEO of Ideas 360 speaks with us about best practices during this time.

Ann BrennanApril 9, 2020ideas, entrepreneurs, marketing, sales, Small Business, business owner