In this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand.

Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand.

Brand Image Strategy, Business Branding, Marketing PodcastAnn BrennanSeptember 20, 2021Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Branding, The Importance of Branding, Getting to the Heart of Your Brand, How to Brand Better

How Well Do You Know Your Customers?

In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers.

Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.

Marketing Podcast, Brand Image StrategyAnn BrennanAugust 2, 2021Small Business Owners, Podcast For Small Business, Entrepreneurship, Podcast For Entrepreneurs, Small Business Connections, Customers, Target Demographic, Problem Solving, Customer Service, Outstanding Service, Know Your Customers, Pain Points, Motivations, What You Offer

Reaching Growth Potential

In this episode of Small Business Connections, Ann talks with Meghan Lynch, the CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers.