In this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy, Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.
Read MoreIn this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not.
Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.
Read MoreIn this episode, we take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing.
Ann and Anastassia Discuss:
How to avoid procrastination
Targeting a specific audience
Considering what you “really” sell
Plus, more marketing tips and advice..
In this episode of Small Business Connections, Ann talks with Eric Reed - CEO and Co-Founder of reed5group and frequent guest lecturer at IU Kelley School of Business. A Renaissance man whose expertise has been honed through a variety of perspectives, Eric’s success in business growth is rooted in his proven sales and marketing leadership and sophisticated marketing media strategies.
Read MoreIn this episode of Small Business Connections, Ann talks with Nathan Greenberg, founder of Arkside Marketing, a full-service advertising agency specializing in regulated industries. Together they discuss Nathan's philosophy of there are only two kinds of days, his serial entrepreneurship and the two rules of marketing.
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