In this episode, Ann discusses the benefits of cause marketing for your business, what we have learned about trying to run a charity and a business at the same time and what she thinks might be a good alternative.

When you visit the ASMM Digital website you will see that we are dedicated to stopping suicide. Suicide prevention is a very personal cause for me as a business parent and business owner. Through our experience of running and agency in conjunction with a suicide prevention charity is; that people care. People care whether a company is giving back. But, they also care whether the principals care about the cause or are doing it for publicity's sake.

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