Episode 134: Learn to Love Sales
In this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy, Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.
We discuss:
- What is sales avoidance and how can someone overcome it?
- What is the final and most important piece of “Know, Like, Trust”?
- How to ask for money in a way that feels good for yourself and the client.
- How does someone learn to love sales?
- Is empathy a blessing or a curse in sales? What about introversion?
Annie's pride and joy is her podcast, Too Legitimate to Quit, which serves up small business strategies with a pop culture twist every Monday.
Annie’s Favorite Books for Business-
Hilda by Coach Jennie
The Pumpkin Plan by Mike Michalowicz
Follow Annie P. Ruggles: