Episode 126: Cultivating Culture
In this episode of Small Business Connections, Ann talks with Eric Reed - CEO and Co-Founder of reed5group and frequent guest lecturer at IU Kelley School of Business. A Renaissance man whose expertise has been honed through a variety of perspectives, Eric’s success in business growth is rooted in his proven sales and marketing leadership and sophisticated marketing media strategies.
He believes in people and the power of humans in today's business world. Companies that fail to understand where the market will be in 3-5 years will lose. Eric has over 15 years of passionate experience in sales, marketing and organizational leadership. He is a thought leader in strategy and relationships and a pioneer in ad tech, content silos, and a meaningful personalized presence in the content space.
We discuss:
- How to deal with a “ Culture Clutter “ in your business. Why should you care?
- Enough of the buzz phrases, what is meant by creating culture, really?
- What are the benefits of Fractional Sales Leadership, particularly in today’s business landscape?
- What is the importance to business success by the alignment of “Shrinking your Universe” is that something we can manage?
- Where is healthcare marketing heading- Community Health or Treating Symptoms? Why is it important?
Books for Business Mentioned-
Hot Flashes by Barbra Raskin
Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash
Think Again: The Power of Knowing What You Don't Know by Adam Grant