Episode 133: How Well Do You Know Your Customers?

In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not.

Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.

Brand Image Strategy, Marketing PodcastAnn BrennanAugust 2, 2021Small Business Owners, Podcast For Small Business, Entrepreneurship, Podcast For Entrepreneurs, Small Business Connections, Customers, Target Demographic, Problem Solving, Customer Service, Outstanding Service, Know Your Customers, Pain Points, Motivations, What You Offer

Episode 121: Reaching Growth Potential

In this episode of Small Business Connections, Ann talks with Meghan Lynch, the CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers.

Brand Image Strategy, Second-Stage CompaniesAnn BrennanApril 19, 2021small business owners, podcast for small business, entrepreneurship, podcast for entrepreneurs, small business connections, growing your business, family businesses, brand strategy, rebranding, marketing expertise, hiring

Episode 81: Creating an Irresistible Vision

In this episode of Small Business Connections, Ann talks about the entrepreneurial vision, value and importance of understanding who you are with Webster Tsenase of Sennasi Global Consulting.

Brand Image Strategy, Business Owners, Entrepreneur LifeAnn BrennanSeptember 30, 2020focus on what you can change, irresistible vision, mindset, podcast for business owners, podcast for entrepreneurs, service to others, study the industry, understanding who you are

Episode 67: Using Your Wardrobe as a Business Strategy

Join us for this episode of Small Business Connections as Ann talks with Toi Sweeney of the Well Dressed Brand and author of Secrets of the Well Dressed Brand. Toi is a fashion stylist, designer, brand image strategist, speaker and entrepreneur who helps people dress for success. She shares the importance of using your wardrobe as a business strategy.

Business Owners, Brand Image StrategyAnn BrennanAugust 12, 2020brand image strategist, brand strategy, business wardrobe, dress for business, wardrobe tips, well dressed