In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers.

Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.

Marketing Podcast, Brand Image StrategyAnn BrennanAugust 2, 2021Small Business Owners, Podcast For Small Business, Entrepreneurship, Podcast For Entrepreneurs, Small Business Connections, Customers, Target Demographic, Problem Solving, Customer Service, Outstanding Service, Know Your Customers, Pain Points, Motivations, What You Offer