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Posts in Small Business Owners

The Big Question: Which Social Media Platforms Should You Be On?

LinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform.

Today's actionable item is to claim your apple maps listing for your business.
Want to learn more about Social Media Marketing? Head over to our blog.

How Social Media Can Help You Find & Keep Employees

How Social Media Can Help You Find & Keep Employees

Small businesses across the country are struggling to find and keep employees. These same employees have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques.

Marketing Podcast, Small Business Owners, EmployeesAnn BrennanFebruary 28, 2022Marketing Mums, ASMM Digital, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Social Media Marketing, Finding Employees, Keeping Employees, How to Find Employees On Social Media, Work CultureCore Values, Cause Marketing

The Complete Guide to Customer Pain Points

The Complete Guide to Customer Pain Points

In this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them.

In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers’ pain points are critical to tailor your sales and marketing practices.

Content Matters

Content Matters

In this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms.

Today’s actionable item: Creating spreadsheets.

Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help with both creativity, covering your pain points and organization.

Small Business Owners, Content Creation, Social Media MarketingAnn BrennanJanuary 31, 2022Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Social Media Marketing, Content Management, Content, Content Matters, Repurposing Content, Repurposing is not Recycling, Content Repurposing, Creating Content

Community Management: Why Does it Matter?

Community Management: Why Does it Matter?

In this episode of Marketing Mums, Ann and Anastassia discuss community management. They share different ways to connect with your community - both online and in person.

Today’s actionable item: Find your industry hashtags.

Marketing Podcast, Community Management, Small Business OwnersAnn BrennanJanuary 25, 2022Marketing Mums, ASMM Digital, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Social Media Marketing, Meetup, Community Management, Grow Your Community, Find Your Community, Authenticity is Important, Be Authentic

Email Marketing Simplified

Email Marketing Simplified

In this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers.

Today’s actionable item: create twelve email subjects. Start now - consider what emails you’re going to send over the next twelve months and create their subjects. Remember big and small holidays.

SEO Success

In this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization.

First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO.

Websites - What Matters?

Websites - What Matters?

In this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites.

Together they share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one.

Small Business Owners, Marketing Your Business, Website DesignAnn BrennanNovember 1, 2021Marketing Mums, ASMM Digital, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Websites, Website Basics, What Makes a Good Website, User Friendly Websites, Optimize Engagement, What Do You Wish People Knew

Diving Into Digital Marketing

Diving Into Digital Marketing

In this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses.

Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs.

This episode’s actionable item: cause marketing.

Know Your Audience

Know Your Audience

In this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience.

Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends?

Marketing Podcast, Marketing Your Business, Small Business OwnersAnn BrennanOctober 11, 2021Marketing Mums, ASMM Digital, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Understand Your Customers, Know Your Audience, Beyond The Basics, Attract Your Audience, Target Market, Pain Points

The Seven P’s of Marketing

The Seven P’s of Marketing

This week on Marketing Mums, Ann and Anastassia dive into marketing.

They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the 7 P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence.

Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today.

Intentional Marketing

Intentional Marketing

In this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing.

In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. Sometimes, having an outside opinion can help tremendously. There’s no shame in asking a third party to take a look at your website and social sites.

Marketing Your Business, Small Business Owners, Marketing PodcastAnn BrennanSeptember 27, 2021Marketing Mums, ASMM Digital, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Intentional Marketing, Master Marketing, Copy Matters

Getting to The Heart of Your Brand

In this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand.

Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand.

Small Business Owners, Marketing Your Business, BrandingAnn BrennanSeptember 20, 2021Marketing Mums, ASMM Digital, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Branding, The Importance of Branding, Getting to the Heart of Your Brand, Branding Advice, How to Brand Better

Think Like A Marketer

Think Like A Marketer

In this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line.

Marketing Your Business, Small Business OwnersAnn BrennanSeptember 13, 2021Marketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Business, Podcast for Marketing, Business Advice, Think Like A Marketer