In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing.
A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.
Together they discuss:
A/B testing in email marketing, websites, blogs, and video
How to use A/B testing in your business
Using A/B testing before making changes to different features of your business
In this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience.
Together they discuss:
Being adventurous in business
Getting the most out of reading
Attending and making the most of conferences
Involve your team
Exposing yourself to different types of content
In this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media.
Be the expert - you know the most and are the most knowledgeable about what you do!
Always learning - staying cutting edge on the latest and greatest in your industry
Social Media - what you share matters, make it count
Blogs, Video and Podcasts - are all great ways to show you are the expert
Speaking at Events - think small and know you are the expert
Small businesses across the country are struggling to find and keep employees. These same employees have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia discuss community management. They share different ways to connect with your community - both online and in person.
Today’s actionable item: Find your industry hashtags.
Read MoreDigital marketing changes by the minute. Here's what to expect in digital marketing in 2022.
In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business.
They share their tips on how to use Google My Business to its fullest potential.
This episode’s actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your company have the ability to completely close your business on Google.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses.
Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs.
This episode’s actionable item: cause marketing.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience.
Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends?
Read MoreThis week on Marketing Mums, Ann and Anastassia dive into marketing.
They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the 7 P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence.
Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing.
In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. Sometimes, having an outside opinion can help tremendously. There’s no shame in asking a third party to take a look at your website and social sites.
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