In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels.
Together they discuss:
Reels and TikTok as viable marketing opportunities
Understanding how to use these tools
How Instagram Reels and TikTok are valuable for both your business and personal brand
In this episode of Marketing Mums, Ann and Anastassia address social media marketing. They share tips and tricks to optimize your engagement on social media - including what social sites are the best for your business and what time of day to post. They also explain engagement: how to follow up on posts to overall enhance your brand.
Today’s actionable item: look at your insights.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers.
Today’s actionable item: create twelve email subjects. Start now - consider what emails you’re going to send over the next twelve months and create their subjects. Remember big and small holidays.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization.
First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites.
Together they share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses.
Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs.
This episode’s actionable item: cause marketing.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience.
Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends?
Read MoreThis week on Marketing Mums, Ann and Anastassia dive into marketing.
They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the 7 P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence.
Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can put to work in your business today.
Read MoreIn this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing.
In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. Sometimes, having an outside opinion can help tremendously. There’s no shame in asking a third party to take a look at your website and social sites.
Read MoreIn this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand.
Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand.
In this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line.
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