Customer appreciation doesn’t just make those loyal patrons feel good. It also increases the value of your business to those people. Maybe they patronized you occasionally because they like your product or service — but with a little bit of customer appreciation, they suddenly like you as a business owner. You’ve now retained them for a lifetime of patronage.
Read MoreYou want to create a website with the intention of converting those visitors into paying customers. Yes, you know your product or service is great. But if your website doesn’t communicate to people how it will improve their lives, then what’s the point?
Read MoreYou want to show people that your product or service will solve their problem. Not necessarily in a scammy way — you’re not trying to dupe them into patronizing your business because they have some unrealistic fear they think you can solve for them. Not at all!
Read MoreIt’s important that your marketing campaigns (and ultimately your marketing message) communicate both features and benefits of what you have to offer. The terms refer to different marketing concepts, but there’s some overlap and it’s easy to confuse the two.
Read MoreCan you believe that 2021 is almost over? It’s definitely been a hectic year with lots of surprises — some good and some bad. But there are still a few precious weeks left that you can use to your advantage and hit any sales goals you have for the year. Here are a few ways you can push through the holiday season to give your business an end-of-year boost.
Read MoreYou need to have a strong idea of who your target audience is. Without an understanding of your target audience, all of these questions are just generic assumptions and vague concepts you’re working on.
Read MoreMany small businesses don’t have a marketing budget at all. Those that do still have to be very careful with the marketing dollars they spend. Unfortunately, because marketing and money seem to go hand in hand, businesses forget to look for the free opportunities to share their business. In this article, we share our favorite free ways to share your business.
Read MoreTestimonials might be the best form of marketing you can tap into. Think about yourself as a consumer for a second. When you’re making buying decisions, do you tend to trust what a business tells you about themselves or what other customers say about them?
Read MoreWhether you’re building a brand-new website or just updating an old one, there are definite mistakes you want to make sure you avoid making.
Read MoreYou absolutely still need a website. No, it’s not a waste of time and money. A website is the hub of your online presence, and without a reliable website, you could be putting your brand at major risk. Here’s why:
Read MoreWebsite copy, which entails any text on your website, lets you communicate what is distinctly unique about your brand. It lets your customers know why they need your product or service, what sets you apart from the competition, and exactly what steps they need to take if they want to patronize you.
Read MoreThe digital world can be a blessing and a curse to anyone who is trying to develop a marketing strategy, especially those who might fall victim to the temptation of being gimmicky — so let’s start by addressing the fact that gimmicky is not a marketing strategy, period.
Read MorePay-per-click advertising is exactly what it sounds like: You, as the business, only pay the designated fee for your ad when somebody actually clicks on it and gets directed to your website. These types of ads are usually associated with Google.
Read MorePeople don’t want to be sold to. And as long as your marketing strategy sounds like some big pompous sales pitch, they’re going to zone you out. Instead, you can approach them with a lead gen, short for lead generation.
Read MoreLinkedIn is one of the few social media where having more connections — LinkedIn’s term for friends/followers — is actually to your benefit. (However, be careful about over-friending — you’re limited to only 30,000 connections on LinkedIn.)
Read MoreEven though you have so much you could say about your business, you have to present all of it in an interesting way when you’re writing it out as an email. So, if you’re looking for more that you want to cover, here are seven more we know your email subscribers are going to love reading.
One section of your website that you should never, ever, ever underestimate is your About Us page. The problem? Far too many business owners don’t put time and effort into their About page. If they even have one, it’s thrown together as an afterthought.
Read MoreTo convert followers into customers, you have to write social media posts that get their attention, resonate with them, and make them trust your brand to improve their life. Does that sound a little dramatic? Maybe — but that’s the way you need to think if you’re going to write social media posts that convert.
Websites are meant to be dynamic. Your business is ever-changing. Your website should be changing with it. Whether that is to be more mobile-friendly or give your customers a better experience when they are browsing your site. What does your website say about your business?
Read MoreYou keep hearing about email marketing campaigns and how effective they can be in connecting with your target audience, but then you sit down to your computer and freeze up.
“What am I even supposed to be writing about?” you asked yourself. “I don’t have anything to say to my customers in an email.”
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