Free & Easy Marketing Opportunities
You have probably heard us talk about one of our customers' favorite services, AUA. What is AUA? Ann's Unsolicited Advice.
Wait, isn't unsolicited advice a negative thing? Sometimes it is. But at ASMM, it is valuable. At ASMM, we believe in giving our clients more. Sure, we design websites, manage social media, build communities and protect our clients' online reputations, but we believe it is also our job to help our client take advantage of the opportunities they are missing.
This month, we are extending this unsolicited advice to you. We simply can't hold our tongues any longer. Over and over again, we see small business owners missing opportunities to be seen. These free opportunities are overlooked by most small business owners and can make a world of difference to your online and community visibility.
Membership Profiles
Are you a member of a local chamber? Do you belong to local networking group? Are you a BNI member? Most of these organizations have directories. The directories are designed to help members find each other and connect in real life. But, they serve a second purpose as well. They are one more place for your business to show up online.
Unfortunately, most of us think we are too busy to complete the information for these directories. We don't upload a profile photo or a logo. We don't add our website or social media links and we are missing out on a valuable opportunity. By taking a few minutes to do this for each group you belong to, you increase your chances of being seen online.
Best Of...
You have seen it in line at the grocery store or on the front of your community paper, the "Best Of" edition. Being listed in these editions is not just a vanity project. It also helps people find you when they look up "best local..." Why would you not want to be a part of it? Sure, it takes a little effort. You have to send a couple of email blasts out to your customers, create a few posts for social media and ask your friends and families to vote for you, but isn't it worth the effort if more people are able to find you? Especially, if they find you as the best in your industry?
Social Media & Google My Business Settings
People often ask why they get a sudden boost when they hire us to do social media. We are going to let you in on a big secret. The boost comes because the minute we become admins on your social media platforms we optimize your accounts.
What does that mean? That means we go into each of your accounts and fill in all of the information you skipped when your first set up the accounts. Simply filling in your hours, location, services and website, helps the social media platforms better identify you and your audience. This gives them the opportunity to show you to the people most likely to be interested in your service or product.
Optimizing your platforms is not hard. It takes less than 30 minutes per platform and could make the difference between no one seeing your business and thousands of people seeing your business.
Take It A Step Further
There are a lot of opportunities to be seen and remembered by your current and potential clients. At ASMM, we can help you with marketing strategy, social media marketing, search engine optimization, email marketing, Google Ads, Facebook ads, review management and website design. If you are ready to take your marketing a step further, email Ann at Ann@annmarkets.com today.