How do you create a memorable brand? How do you communicate who you are to your clientele in a way that really demonstrates who you are and why you’re different from other businesses out there that might do something similar. More importantly, how can you do it in such a way that they don’t forget about you and recognize you every single time they encounter your brand?
Read MoreAn important part of any advertising campaign is figuring out your target audience, then creating your ads so they speak to and resonate with those individuals. If you’re a retirement community, you wouldn’t advertise to 20-somethings, would you? Facebook ad targeting is designed to assist your business with this.
Read MoreThis is why so many people talk about trying to trick the algorithm, the digital operations that determine what content is shown in what order when any given person opens up a social media app and scrolls through their feed. If they can figure out how the algorithm works — that is, how it can figure out what content is worthy and what content isn’t — then they can create content that’s more likely to be favored by the algorithm.
Read MoreAnd when it comes to public relations for your brand, a particularly egregious error on the part of an employee could end up becoming a major problem. That’s why it’s important that your company have a written social media policy.
Read MoreHave you taken a step back and observed what your company culture is like? Or have you made a conscious effort to cultivate a company culture that is like what you would want it to be? If not, it’s time you do so. Taking careful consideration of what kind of culture your company has and how you’re going to create that type of culture will go a long way in building a stronger business.
Read MoreEveryone likes to be recognized for their hard work and their accomplishments. So, when something great happens for your company or your employees, why would you want to keep it to yourself? It could be a milestone anniversary for your business, a big promotion for a long-standing employee, a successful month of high sales, or a positive review from a customer.
Read MoreWhat do we mean by brand voice? The voice of everything coming from your brand needs to be human and it needs to be consistent. That includes copy on your website, all of your social media posts, your blog, your email blasts…everything. Your brand voice is how your customers hear you.
If you are a chef, you may have considered opening your first restaurant. Even though many people are starting to dine in restaurants again after a difficult year for the industry, opening a restaurant and making sure it’s a success is no easy feat even in the best of times.
Read MoreWriting will serve as the basis of your social media posts. If you’re looking for content ideas, start with ideas that you want to communicate and what you want your followers to know about you…
Read MoreWhen it comes to marketing efforts, a lot of businesses will talk about having social media managers as well as community managers. Considering social media is all about building community, and being part of a community requires a lot of socializing, it makes sense that social media managers and community managers would be handling a lot of the same tasks, right?
Read MoreAmong the many ways you can promote a better workplace culture within your business is supporting those causes that your employees support. By showing your employees that the charitable and good-works efforts important to them are important to you, you’ll be boosting morale and demonstrating that your brand is one that thinks about the big picture — you’re all about improving the community around you in addition to fulfilling the goals of your business operations.’
Read MoreBranding is your business identity. Marketing is how you convey that identity to consumers. Maybe it helps to think of branding and marketing in metaphorical terms: Branding is the message, and marketing is the messenger.
Read MoreStories actually started out with the platform SnapChat in 2013. Stories were easily consumable posts that focused primarily on photos and short video clips that would only stay online for 24 hours. Think of it as a way of finding out what your friends — or, in this case, favorite businesses — have going on here and now.
Read MoreAs already explained, you’re not merely creating all this great content for your website just because you think people will find it interesting — you’re creating it because you know it will optimize your website and increase its chances of showing up in searches people undertake on search engines like Google, Bing or Yahoo.
Read MoreIf you’re too passive in your social media presence, or if you don’t post frequently, you face the risk of losing followers. The frequency of your posting might also affect the way you’re treated by the algorithms. If you are perceived as an inactive user, then your occasional posts might end up being buried and going unseen. After all, these platforms want active users, so they’re going to give priority to those who are consistent (potentially your competition).
Read MoreA bot (a term drawn from a diminutive form of “robot”) is a digital program that carries out automated tasks over the internet and can even interact with systems and users. In other words, bots are just artificial intelligence doing stuff online.
Read MoreYou might have heard the phrase user-generated content and wondered what exactly that meant. More importantly, you’re wondering why it’s a thing. “I create my own content for my social media page,” you think. “Why would I need my followers to create content for me? They don’t know my brand as well as I do!”
Read MoreHave you been putting off selling your products or services online? It’s time to take that step and believe it or not, it’s easier than you might think.
Read MoreUsing social media effectively doesn’t have to be difficult, but it’s going to take some time and some effort. The most important thing to keep in mind is that social media for your small business is all about marketing. That means you need to stop worrying so much about the social media part and think about the marketing part.
Read MoreWhen it comes to promoting your business on social media, you might be focused on getting as many followers as you can because, hey, more followers mean more customers, right? But it’s important that you remember it’s more important to have a strong relationship with a small number of followers than it is to have a superficial relationship with thousands.
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