Episode 67: Using Your Wardrobe as a Business Strategy
Join us for this episode of Small Business Connections as Ann talks with Toi Sweeney of the Well Dressed Brand and author of Secrets of the Well Dressed Brand. Toi is a fashion stylist, designer, brand image strategist, speaker and entrepreneur who helps people dress for success. She shares the importance of using your wardrobe as a business strategy.
Your wardrobe is your brand packaging. Think like a TV celebrity and put your "war clothes" on because when you look good you feel good. Toi shares we are more powerful than we know and we represent our business so, align your wardrobe with what you want to say. Once you decide what you want to say, make sure your business is aligned.