If you’re a restaurant that’s not taking advantage of user-generated content, then you’re missing out on a huge opportunity not only to get fresh content for your social media platforms at no extra cost but also to engage with your customers who really believe in your brand.
Read MoreEmail marketing is one of the most overlooked forms of marketing for small businesses. This means for most companies they are leaving thousands of dollars on the table. The problem is that most small business owners don't know where to start. In this article, we will share ways to make email marketing work for you.
Read MoreYou (probably) already know that any business today needs to have a digital presence, most of which will be centered around a website. But just as important as it is to actually have a website, you need to have a website that delivers a good user experience.
Read MoreA regular newsletter from your business can be a powerful marketing tool, but only if your newsletter provides the best kind of user experience. If you’re reading that sentence and thinking, “Huh? What?” then it sounds as if we have some explaining to do—both in terms of what user experience is and how you can improve it.
Read MoreFor as many upsides as there are to entrepreneurship, there are also the unfortunate mental health problems that business owners can face, particularly if those business owners don’t engage in the self-care they need.
Think about it this way: You love what you do. You’re willing to give it everything you have, both in terms of time and energy. In some cases, that means sacrificing your own needs or other priorities. In part, this is because you’re so passionate about your business and its mission. But in other ways, this is because you know it all begins and ends with you—and if you don’t make it happen, nobody else will.
Read MoreIf you’ve been online lately or simply keeping up with the news, you’ve probably heard a lot about NFTs. You might even be hearing about how they’re the hottest new trend, not only in collectorship but also in marketing. Because hey, anything that can be collected is good for brand awareness. And anything good for brand awareness is good for marketing. How Can NFTs Be Used for Marketing?
Read MoreIf you’re struggling to convey your business message, just remember that it’s as simple as using AND, BUT, and THEREFORE in your writing—seriously! These three simple but powerful words are all you need to convey the dramatic story that will help your customers understand the positive way your business can affect their life.
Read MoreWhen I speak at small business conferences, I often ask members of the audience to raise their hands if they have a personal brand. Without fail, I see a handful of people raise their hands while everybody else peers around to see who is famous in the room.
But then I remind them, they all have a personal brand!
Read MoreIf you’ve been using Instagram for the past few years, you might have noticed that Reels is the newest feature that was added at the end of 2020—and it’s a great opportunity for reaching new people and communicating your brand’s message. Reels is Instagram’s response to TikTok, the platform for short-form, easily consumable videos that have been dominating the social media scene lately.
Read MoreMaking the most of your digital marketing means staying ahead of all the social media trends. If you’re wondering how you can use TikTok for marketing, get ready to get creative and connected! TikTok is the platform for making short-form, easily consumable, highly entertaining video clips that help you reach thousands (or even hundreds of thousands) of people fast.
Read MoreWe have some bad news for small business owners. If Facebook is your primary way of reaching your target audience, you could be in trouble. Why? Because engagement is down. People are not liking your pages as often. They are not engaging with the posts through likes, comments, or shares as much as they once did. And, this is happening whether you are posting organically or paying for the ads.
Read MoreI have heard agency owners describe themselves as creatives. But honestly, to make an agency work, you have to be at least 51% scientist. So much of what I do on a daily basis is testing. As an agency owner, I am testing new social media or email platforms, testing calls to action, and testing multiple forms of content.
Read MoreMarketing isn’t just about getting the attention of your customers (even if that’s how most people think of marketing). There’s also the challenge of marketing your customer to your employees. This is what’s often referred to as internal marketing—providing activities or other resources that will emphasize your company’s mission, objectives, and value to the people who work for you.
Read MoreI recently met with fellow business owners who went through the Goldman Sachs 10,000 Small Business Program with me. As we started the meeting, we went around the room sharing what has gone well and what hasn't in the past six months.
Read MoreLike Google Business Profiles (which were previously known as Google My Business), a listing within Apple Maps is like a listing in the phone book. It’s a place where people (that is, customers or potential customers) can find you when they search based on their needs.
Read MoreYou probably understand what people mean when they say content is king—Content, after all, is the best method you have of engaging people who are following you online, demonstrating your value to them and ultimately converting them to customers.
Read MoreDigital marketing is about much more than just for-profit endeavors, and whether you’re running a nonprofit organization or just promoting a good cause on behalf of your business, there are plenty of ways you can raise money for charity with social media.
Read MoreEntrepreneurship sounds like a dream come true—you get the glory of being a leader and a changemaker, as well as the satisfaction of making a difference. You get to be your own boss, potentially make more money, and even live a much more flexible life.
Read MoreEven though writing an email seems simple in theory (we write so many emails to so many people every day, after all), there’s a formula you want to follow with your email newsletters if you want your subscribers to open them, read them, and follow through with some kind of engagement.
Read MoreThe decision to rebrand your business can be a tough one to make. After all, maybe you really like the aesthetic and voice of your brand. We’ve talked before about the importance of not only knowing and understanding every aspect of your brand but also staying consistent to it
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