If you’ve been using Instagram for the past few years, you might have noticed that Reels is the newest feature that was added at the end of 2020—and it’s a great opportunity for reaching new people and communicating your brand’s message. Reels is Instagram’s response to TikTok, the platform for short-form, easily consumable videos that have been dominating the social media scene lately.

Making the most of your digital marketing means staying ahead of all the social media trends. If you’re wondering how you can use TikTok for marketing, get ready to get creative and connected! TikTok is the platform for making short-form, easily consumable, highly entertaining video clips that help you reach thousands (or even hundreds of thousands) of people fast.

We have some bad news for small business owners. If Facebook is your primary way of reaching your target audience, you could be in trouble. Why? Because engagement is down. People are not liking your pages as often. They are not engaging with the posts through likes, comments, or shares as much as they once did. And, this is happening whether you are posting organically or paying for the ads.

I have heard agency owners describe themselves as creatives. But honestly, to make an agency work, you have to be at least 51% scientist. So much of what I do on a daily basis is testing. As an agency owner, I am testing new social media or email platforms, testing calls to action, and testing multiple forms of content.

Marketing isn’t just about getting the attention of your customers (even if that’s how most people think of marketing). There’s also the challenge of marketing your customer to your employees. This is what’s often referred to as internal marketing—providing activities or other resources that will emphasize your company’s mission, objectives, and value to the people who work for you.

I recently met with fellow business owners who went through the Goldman Sachs 10,000 Small Business Program with me. As we started the meeting, we went around the room sharing what has gone well and what hasn't in the past six months.

Like Google Business Profiles (which were previously known as Google My Business), a listing within Apple Maps is like a listing in the phone book. It’s a place where people (that is, customers or potential customers) can find you when they search based on their needs.

You probably understand what people mean when they say content is king—Content, after all, is the best method you have of engaging people who are following you online, demonstrating your value to them and ultimately converting them to customers.

Digital marketing is about much more than just for-profit endeavors, and whether you’re running a nonprofit organization or just promoting a good cause on behalf of your business, there are plenty of ways you can raise money for charity with social media.

Entrepreneurship sounds like a dream come true—you get the glory of being a leader and a changemaker, as well as the satisfaction of making a difference. You get to be your own boss, potentially make more money, and even live a much more flexible life.

Even though writing an email seems simple in theory (we write so many emails to so many people every day, after all), there’s a formula you want to follow with your email newsletters if you want your subscribers to open them, read them, and follow through with some kind of engagement.

The decision to rebrand your business can be a tough one to make. After all, maybe you really like the aesthetic and voice of your brand. We’ve talked before about the importance of not only knowing and understanding every aspect of your brand but also staying consistent to it

Setting goals for your business takes time and deliberation. With these easy to implement tips, you can begin setting goals and reaching for your dreams.

Here’s the thing about good photography and videography: It’s not about the camera you’re using. It’s all about how you’re using it. So the camera on your iPhone or another smartphone can be sufficient if you’re taking the right steps to capture your media.

Newsletters are a powerful marketing tool, but any savvy marketer will tell you that your email marketing efforts don’t have to be limited merely to your newsletter. If this idea surprises or confuses you, don’t worry — plenty of people out there associate email marketing and newsletters so closely that they don’t realize you can send other kinds of emails. In fact, you can send other kinds of emails and you should be sending them.

It shouldn’t be hard to get your Facebook page noticed by users! But do you ever feel as if you post something to Facebook and it just gets no interaction whatsoever? Is it because your content is bad? Or is it because the algorithm has just decided to bury it?

Hashtags are one of the most misunderstood tools in social media marketing. Most business owners don’t realize that finding the best hashtags for your industry will help people who aren’t currently following you, to find you.

Don’t lose sight of the fact that word of mouth is not the same thing as a marketing strategy. Some business owners are so pleased with the way word of mouth has helped them grow their business that they think they don’t need to advertise. Nothing could be further from the truth!

Emojis and GIFs are low-effort ways to improve your message and encourage engagement. There are some solid reasons behind this, but it’s also important to remember that emojis and GIFs can be used in an inappropriate way too. You should be discrete in the way you use them.