Ways to Get Your Facebook Page Noticed by Users
It shouldn’t be hard to get your Facebook page noticed by users! But do you ever feel as if you post something to Facebook and it just gets no interaction whatsoever? Is it because your content is bad? Or is it because the algorithm has just decided to bury it?
Well, it might be a combination of both. Although Facebook’s algorithm does prioritize personal accounts over business ones, that doesn’t mean posts from your business page can’t reach people. But your content does have to be good if it’s going to stand out and warrant engagement from people.
Instead of getting stressed that your Facebook page isn’t getting any interaction, let yourself be a little creative. Competition for likes might be getting fiercer than ever before, but that just means you need to step your presence up a notch.
Consider these ways of doing that…
Use photos and videos.
Having visual elements on your page is always a lot more interesting to look at than just plain text, so it is much more likely to catch people’s attention and stop them from scrolling. If you don’t have something that requires photos or video to go along with it, create a simple graphic using a platform like Canva. It also helps to have a file of photos and videos depicting your business that could be used for a variety of different purposes — then you can pull them out whenever you need one.
Ask questions to encourage engagement.
Engagement and interaction is good for your posts because it exposes them to more users. But some of your followers won’t be so apt to just jump in the comments section and interact unless you encourage them to do so. If you want to get your followers to interact, you should ask them questions and tell them to answer in the comments section. You could also do a survey using the different reactions as multiple choice responses — using the thumbs-up like would indicate option 1, the love heart would be option 2, the laughing face would be option 3, and so on. Being able to interact with your posts will also make your followers feel more included, as if they actually have a relationship with you.
Make sure your post provides value.
Remember that even though your posts are all about you, they should never come across as if they’re all about you. Instead, they should be about your customer. Ask yourself what your customer is going to get out of this post even if they aren’t actually going to spend any money. Customers will pay much more attention to a post that teaches them something or makes them feel better about themselves rather than a post telling them to buy something.
Share a link to blog content.
Just because you’re on Facebook doesn’t mean that’s where your best content is. Encourage people to click off the app and head to your website by providing them with links to fresh content, such as the latest blog post that went live earlier in the day. The best part about links is that people will be more likely to hit the share button than they will with other posts. That’s a great way to get your Facebook content in front of more people.
Organize an event.
If you have an event — maybe just a weekend sale — you can use the Facebook platform to create an event and send it out to your followers. This is different from your typical content, so it is more likely to catch people’s attention. You will probably receive RSVPs from people who are not following your page, giving you the perfect opportunity to send them a recommendation that they give you a like.
Monitor your page to engage with your followers.
Don’t forget that engagement is a two-way street. Monitor your page so that if somebody comments, you are able to respond. This shows people that you appreciate their interaction, so they’ll be more likely to continue interacting in the future.
Be active, but not spammy.
Not every post you make is going to be successful, and that’s okay. It’s important that you remain consistent and keep posting. Sporadic or irregular posts are not good for establishing a following. Find the right balance so that you aren’t spamming your followers with too much content they don’t care about.
Pay to promote — if you know the content is good.
Facebook pages have the option of paying to boost their post and get it in far more feeds than they would reach organically. While this notion is tempting, you should make sure that you’re only doing this with posts that have already demonstrated success with your audience. If a post is doing poorly, there’s a chance it isn’t that interesting — and you could end up paying for hundreds of people to see it and show no more interest than the organic reaches did!