There are some marketing trends that we can expect to see across all platforms, regardless of what changes the powers that be at each of those platforms decide to instill.
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Don’t discredit Instagram Reels just because they’re new. This feature has the potential to be an integral new part of the Instagram experience. And you know that Instagram is pushing the Reels feature hard because the Reels option has taken center stage — with the reconfiguration of the Instagram home screen, the Reels are at the center of the bottom tab, right where you used to click if you wanted to add a post. It’s an easy, natural place to click.
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There are separate benefits to having both a page and a group for your social media followers. A page is about establishing your brand and promoting what you have to offer; a group, on the other hand, is about building community.
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Your website is probably the most influential piece of your online presence — sure, your social media pages are a major way that you interact with your customers, but your website is where people go to learn more about what you have to offer. It needs to have all the information people could possibly want to know about you, and it needs to be presented in a way that’s easy to navigate.
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From the biggest of corporations to the smallest of mom-and-pop shops, all businesses need a logo. It’s not just about a fun image that you can put all over your signage, pamphlets, and uniforms. A logo is an important part of your brand identity! Opting to go without one could potentially hurt your recognizability in the eyes of your customers.
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Don’t stress about choosing topics for live videos. You have plenty to say — and a lot of it is more relevant to your social media presence than you might think. But just in case you need help getting started, here are 15 prompts for creating your next live video.
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Planning your social media posts means they’ll be more effective and you’ll cultivate a more vibrant social media presence. In addition, planning makes it easier for your team if you have multiple people running your social media accounts.
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So, what sorts of things do you learn from social media analytics and why is this insight important? As with any other type of advertising, you need to have a way of measuring a social media post’s success, especially if it’s one that you are paying to boost.
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Did you know you can now autoreply to a customer’s question via Facebook Messenger? Even if you’re not available to personally respond to an inquiry right away, you don’t have to leave someone in a lurch.
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Basically, brand evangelists people who are really passionate about your brand and are always willing to talk it up. They believe in you and they want to tell more people about why you’re so great. Every time they patronize you, they want to give you a shoutout on social media.
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A polished video product is more versatile than an unedited clip. Those unedited clips can get shared to social media, whereas a polished video product can be shared across many other digital platforms.
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When you use live video, you’re giving people a slightly different experience. And with live video now built into most social media platforms, it’s easier than ever to do a livestream. Even better is the fact that most social media platforms give you the option to post the video afterward so anyone who missed you live still has the option of catching up.
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Webinars are popular for a reason: They are a great opportunity to network and learn.
But with that great popularity comes a downside: Everyone thinks they can host one. And let’s face it a webinar is going to take time and energy. Be sure you have enough of both to get started on this project.
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Networking has long been touted as a great way to grow your business. In this article, we talk about a benefit that is often ignored. Networking is good for your mental health. It helps you build relationships, find a sense of community, and let go of your worries for at least an hour a week.
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Podcasts are still good content, even as more and more amateurs start producing their own. In fact, this is exactly why you should be proactive about launching your own podcast as soon as possible.
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The holidays have a tendency to sneak up on all of us, which is why savvy marketers and business owners know that it’s always better to start planning and promoting holiday sales as early as possible. If you wait until the week leading up to Thanksgiving, then you’re already behind.
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Why is it so important to get people to know, like and trust you and your brand? Why does it matter if your product or service is great? In the end, people want to do business with humans, people they know, like and trust. It’s that simple.
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In its simplest terms, the more people you know, the more people are aware of your brand. But it’s not enough to simply be aware of a brand. Remember, people are doing business with brands they know, like, and trust. To have face-to-face interaction with other businesspeople in a productive setting on a consistent basis can ensure they have much more than a simple awareness of your brand.
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The digital marketing agency you choose for your business can mean the difference between a disastrous year and a stellar year. So, how do you choose the one that is right for your small business?
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