You might be tempted to just ignore the negative review or argue back with them about why their review isn’t reasonable. Neither of these is a good option. Instead, you need to see this as a marketing opportunity and respond to the negative review in a way that demonstrates your brand’s values and dedication to customer service for anyone who is reading. In the process, ideally, you’ll also assuage the customer who had a negative experience and retain their loyalty.
Read MoreIf you’re a newly established or slowly growing business that’s trying to get your brand out there and you’re considering all your advertising options, this program run by Google is a great option for you. But it’s important you understand exactly how Google Ads work so you can manage your own expectations.
Read MoreWith so many social media platforms out there — and new ones rising in popularity all the time — it can be tough for any business owner to keep up. You’re probably wondering, “Do I really need to be on all of these social media platforms?”
Read MoreTrust and loyalty, in many cases, start before a customer even makes their first purchase. Because part of establishing your brand is not only about consistency in your products and services; it’s also about consistency in your digital marketing.
Read MoreIf you’re a business owner trying to promote your brand on social media, you’ve probably heard people talk about creating content. But what exactly is behind the concept of content marketing, and why is it important for your web presence?
Read MoreYou know the call, “Please don’t hang up. We have been trying to reach you about your Google My Business listing.” Is it for real or is it a scam? In this article, we go into detail about why more often than not, it is a scam.
Read MoreAre you following your competition on social media? You should be. What you learn from them can help you make improvements in your own marketing and even in your business as a whole.
Read MoreIf you are trying to get the attention of your followers on social media, you might be inclined to post as much as possible — but don’t forget that good content is better than more content. It isn’t helpful (and in some cases, it can be quite harmful) to post endless content all day long if none of it is good. To get someone’s attention, you need quality.
Read MoreWhen you are measuring the success of any given post on social media, you might notice that you are given numbers for your organic reach and your paid reach, as well as the number of what are known as impressions — so what’s the difference between all these numbers?
Read MoreThe lockdown has not been easy on small business owners but entrepreneurs are known for adapting. From online shopping options to pick up and delivery to live streaming, small businesses across the world have created new opportunities to keep their businesses alive.
Read MoreShould your business jump on the social media challenge bandwagon? Maybe, but here’s what you should consider first.
Read MoreThink of creating YouTube videos for your business — and, in turn, a YouTube channel — as a way of getting your brand’s own TV show. If that sounds like an exaggeration, consider the fact that three-quarters of Americans watch YouTube, and most of them are turning to the platform at least once a day for either entertainment or education.
Read MorePodcasts are not a one-size-fits-all medium. They don’t all follow the same formula. Some podcasts are only a few minutes while others are an hour or two. In some cases, the podcast will be a series of interviews on a given topic, or there will be one feature interview. In other situations, the host might invite several people to have a discussion on the topic of the day. Remember, you don’t have to stick with the same formula every single time.
Read MoreIt’s time to pick the perfect domain name for your business. Don’t underestimate the importance of a good domain name — it’s every bit as important as the name of your business. In some cases, it’s more important.
Read MoreEveryone wants to get more followers on social media. For business owners, it’s not about being popular but about reaching more potential customers. It’s natural that any business would want more people to be consistently shown their content.
Read MoreWhen it comes to your business, you are forgettable. Nobody wants to hear that but it is true. That’s why it is important to stay in front of your customers as much as possible. When it comes to keeping in touch with your customers, promoting new products and services, offering specials, following up on purchases, and just generally staying visible, email marketing is the easiest and usually the most efficient way to go.
Read MoreAfter 8 weeks of an intense content marketing campaign inside our small digital marketing agency, we dissect exactly what we did, where we shared the content, and what the results were.
Read MoreOne question we are often asked is why you should bother with a Facebook or LinkedIn Business Page. This question usually comes from an individual who has a powerful personal brand. They find that when they post on their personal profile, they receive a lot of engagement while their business page receives very little.
Read MoreThe hardest and most rewarding part of my life as the CEO and CCO of ASMM Digital is the education that comes along with a new client. At ASMM, we pride ourselves on being a "different kind of marketing agency." What does that mean? It means that we become our clients online. We are not only posting for them but responding to their posts as though we were them. Because we can say that in one sentence, you might believe that's easy. It's not.
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