Take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully. Today we discuss the low-hanging fruit most small business owners miss when trying to market their businesses.

How are you networking? Do you think of it as a cocktail party filled with small talk or can you see networking opportunities all around you? Finding networking opportunities all around you can help you grow your business and make connections most people leave sitting.

Do you belong to a Chamber of Commerce? A rotary club? Women's Business Group? Have you completed your online profile for these organizations? Did you know that completing these profiles will give your business a better chance of being seen?

So, you've created a social media account. Now, what? optimize your settings. In this episode, we explain how to do this and why it will help improve your SEO. What do you think the most important social media platform is? Listen in, I will tell you.

One of the most effective ways to grow your business is email marketing. It is your opportunity to give your customers something of value and it's an easy way to sell the socks. Wait, what? What do socks have to do with anything?