Once the stuff of science fiction, artificial intelligence (AI) is now a reality used by businesses to help improve efficiency across their operations. In terms of marketing specifically, AI represents an unprecedented way of doing much more with less effort. AI lets you work smarter, not harder.
Read MoreIf you read our previous blog, Understanding Relationship Marketing, you know that relationship marketing is more important than ever for businesses. What does relationship marketing look like in practice? To give you a better understanding, we’ve compiled a list of specific types of relationship marketing that your business can rely on.
Read MoreBuilding strong relationships with customers is essential for any business that wants to grow and thrive. But how do you ensure that your relationship marketing efforts are successful?
Read MoreFor business owners, it’s never been more important to be able to create vibrant and lasting relationships with those who make up their customer base. Not only do these customers represent short-term profits, but they can also become valuable assets over the long haul as loyal followers of your brand.
Read MoreYour company’s mission and identity can easily get lost in the fray of traditional marketing tactics. Whether you’re the owner of the business or the marketing director, it’s easy to start prioritizing things like SEO and PPC when you’re coming up with how you’re going to market your business. (Sure, SEO and PPC are important—but they’re not the most important thing.)
Read MoreDo you ever get discouraged when you post something to your social media account and all that happens is crickets? If so, don’t worry—you’re not alone. Every day businesses big and small struggle with the task of getting more engagement on their Facebook, Twitter, Instagram, LinkedIn, and other platforms—and yet somehow a few have cracked the code.
Read MoreBusiness owners are always looking for the next new thing when it comes to marketing. But it turns out the next new thing in marketing today is an old thing, email marketing. Email marketing is as powerful and as effective as ever. Today, I want to share with you the 10 reasons you should focus on email marketing this year.
Read MoreWhen your number of impressions goes up, it means your content is showing up in more feeds. And that means more people are exposed to and ultimately come to recognize your brand.
Let’s take an in-depth look at measuring impressions so you can boost your brand recognition and ultimately increase your sales.
Read MoreTo be agile, you need to be ready to change and do things differently very quickly. You need to be flexible. Not only does this require a specific mindset but it also means you have the tools you need to make these practical changes as soon as you can. Let’s take a look at five of the key reasons it’s so important to be agile in social media marketing.
Read MoreWhen it comes to the challenge of driving traffic to your website, there’s no greater tool at your disposal than SEO, short for search engine optimization. And one of the best ways you can increase your SEO is with regular blogging.
Read MoreDigital marketing trends have always changed quickly, but in the past couple of years, the trends have begun to move even faster. We don't see that slowing down any time soon. As a matter of fact, we expect to see even more changes in the new year.
Read MoreIf you’re running a nonprofit organization, no matter how big or small, you might be wondering whether your nonprofit needs to have a social media presence the same way a for-profit business would. The short answer is yes—nonprofits do need to be on social media. In many ways, a nonprofit will run its social media presence the same way a business would. But there are a few key differences.
Read MoreA vital subset of search engine optimization is what’s known as personal SEO. That’s when you use keywords specific to your business and brand, such as your business name itself, or your name as the business owner, to improve your online visibility. If you’re working to improve your personal SEO, here are our top seven tips to make the process more effective.
Read MoreLike pretty much everything in life, social media is evolving, and the changes we’ve seen in the past 10 years make the social media of today look completely different from the social media of 2012. Here are 10 of the biggest changes we’ve seen in social media over the past decade.
Read MoreYou’ve launched a YouTube channel—Congrats! In the nearly two decades since YouTube launched, it has given countless creators the opportunity to share video content with people looking for information and entertainment.
But with all of that growth comes the expectation that videos be of a certain quality. Brands that want to be taken seriously can’t just post grainy, unedited clips to YouTube and expect it to resonate with their followers. Instead, you need to focus on high-quality videos that show professionalism and expertise.
Read MoreIt's easy to dismiss TikTok. It's a fun place to watch trends. It's all about dancing. It's really just for kids. But look again. TikTok quietly snuck onto the scene of the digital marketing world and has had a major effect on the rest of the digital marketing industry.
TikTok has changed the habits of social media users, pushed its competitors to up their game, and managed to span multiple generations with its content.
Read MoreHaving a blog is one of the most reliable and efficient ways of driving traffic to your website, but what are you supposed to do if your blog isn’t working?
You write the content, you post the content, and you share the content on social media. But even with your best effort, you’re not seeing the traffic to your website that you would like. Or maybe you’re seeing some traffic, but you’re not seeing any of that traffic convert to sales.
Read MoreWith a new year only a few weeks away (if you can believe that!), it’s time to start creating your content calendar. Planning out what content you’ll create and share to maintain a consistent digital presence throughout the year can make all the difference in your success. Whether you’ve been diligently observing this task every year or whether you’ve always neglected it, there are eight simple tips you can follow to ensure 2023 is your best year for social media yet.
Read MoreOne of the most powerful tools you get from social media marketing is the full set of analytics and insights you receive on each platform. Think about it—this is something you don’t get with any other marketing medium. If you run an ad on a billboard or in a printed magazine, you don’t know exactly how many people saw it or whether it left any sort of impression.
Read MoreIt’s time to be more human in your marketing. Be more personable in your email campaigns, your social media campaigns, and even in the types of sales you have. Striking the right balance of professional and personable can be difficult if you are used to the old formulas of attracting customers. As Thanksgiving approaches and we are all counting our blessings for this almost normal year, let’s consider how much gratitude can play a role in helping your customers keep coming back.
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