Even if your website looks great—and hey, you’re probably pretty proud of it—you need to stop and ask yourself whether it actually says what you think it does. After all, when you look at your website, you might take away a very different meaning from it than your intended audience might. It’s tough because you know your business inside and out. Your audience (aka your potential customer) doesn’t. You need to make sure your message is clear and straightforward, and that it resonates in the way you want it to.

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When you’re planning for the year ahead, there’s one expense you should consider paying more attention to … Digital Marketing. Yes, even if you’re already taking advantage of all the cost-free digital marketing opportunities you have available to you (hello, Facebook account!) you should still plan to budget funds for digital marketing so you can use more resources to a greater extent.

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Here’s an interesting social experiment for you—ask any small business how they built a solid customer base, and I’ll bet most of them will mention word of mouth. Sure, they probably did conventional forms of advertising in several types of media, and they probably saw a lot of success from those advertising efforts. But they still consider word of mouth to be a pretty influential part of their company’s success. Some people might even think that this means they don’t need a social media presence.

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Everything needs a refresh from time to time, and your website is no exception. Actually, with so much quick progression in the digital world, your website is probably becoming outdated a lot faster than you think.

Websites are becoming more functional, more user friendly, more aesthetically pleasing, faster, optimized for search engines, and better equipped to meet the needs of a changing society.

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As a business owner, you may be feeling the effects of inflation and looking for ways to tighten your belt. However, instead of cutting back, you may want to consider strategies to increase your income by marketing your business more effectively.

Here are 8 ways you can market your business during a recession.

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Wait, wait, you mean we’re supposed to start planning for holiday sales this early? Even though we just got the kids sent off on their first day of school a few weeks ago? Isn’t it a little bit early to start thinking about Santa and stocking stuffers when most of us are still wearing sandals?

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Have you recently started sending out email blasts or newsletters on behalf of your business? Congrats! Email is a hot marketing tactic because you know it’s going to people who are interested in what you have to offer. You’re not putting forth content at the mercy of an algorithm, nor are you paying for ads targeted at users based on what Meta thinks those users might like.

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I hope this doesn’t sound like an overstatement, but QR codes are absolute game changers when it comes to digital marketing. Even though they have been around for years (since 1994, if you can believe it!), far too few people are using them to their full advantage.

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As fall approaches, it is time to start considering the social media marketing campaigns you are going to run for your business. As always, we have to admit, coming up with ideas is the hardest part of marketing. Don't worry, we are here to help you. There are many things you can do to promote your business and attract new customers.

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We can all agree that we live in a fast-paced society and people tend to want instant gratification. People make decisions fast and expect results to be delivered faster. It should come as no surprise, therefore, that so many people are relying on micro-moments in their marketing efforts.

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If you’ve noticed that more and more of the accounts you follow on social media are no longer making use of hashtags—and that your posts with hashtags aren’t as effective as they used to be—well, it’s not a coincidence.

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You’ve probably been hearing a lot lately about the importance of diversity when it comes to running your business. And it’s true—diversity is important. It’s good for building a strong and vibrant business that will continue to stay relevant and lucrative in a modern market.

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When I started ASMM Digital 6 Years ago, most businesses needed to be on social media. Today, all businesses need to be on social media. From small mom-and-pop businesses to Fortune 500 companies, from business to consumer companies to business to business companies. If you are not on social media, you are leaving money on the table. Today we will share 10 reasons you need to be on social media.

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Don’t be so hasty as to think that you can cut marketing out of your budget when the economy isn’t looking so great. Trust me, I understand the thought process. Times are uncertain and you have to trim expenses from your business budget somewhere. When everything else is such a high priority, you might be tempted to think that marketing is something you can do without. Nothing could be further from the truth!

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Boosting the amount of traffic going to your website and improving your overall online presence is a lot easier when you take advantage of a few Google tools you should be using. This suite of tools, available directly through Google for anyone with a Google account, gives you data, resources, and inspiration to make your website more visible to people who are searching online.

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Don’t underestimate the keywords you choose to use when you’re creating content for your business website or blog. Choosing the best keywords will mean your website gets pushed to higher spots within searches on Google and other search engines. But if you choose the wrong keywords, it could mean your website gets buried within the pages upon pages of results that Google yields.

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When you’re running your own business, you’ll quickly learn that there are some tasks you can easily outsource. Yes, these tasks are necessary to the day-to-day operations of your business and you won’t be able to expect any sort of significant long-term success without them. But having them done by a full-time member of your staff? That part isn’t necessary.

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Good content for social media is hard to come by. It can be time-consuming and quite honestly, it can be frustratingly ineffective. Did you know the best performing content for businesses on social media is user-generated content? And best of all, there are some things you can do to help guide your customers toward creating that content for you. Here are ten tips we suggest.

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Whether the service you offer is white-collar or blue-collar or whether it’s legal representation or landscaping, you are going to want to take advantage of user-generated content for your social media presence. User-generated content helps you maintain an active social media presence without overextending your marketing efforts and it helps you form stronger relationships with your clients.

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When you’re a retail business and you’re pushing great products that customers are using in their everyday life, it’s not enough for you to be telling your followers how great your products are—when you count on user-generated content for your social media platforms, your customers will be telling your other customers and your potential customers how great your products are.

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