Don’t be so hasty as to think that you can cut marketing out of your budget when the economy isn’t looking so great. Trust me, I understand the thought process. Times are uncertain and you have to trim expenses from your business budget somewhere. When everything else is such a high priority, you might be tempted to think that marketing is something you can do without. Nothing could be further from the truth!
Read MoreBoosting the amount of traffic going to your website and improving your overall online presence is a lot easier when you take advantage of a few Google tools you should be using. This suite of tools, available directly through Google for anyone with a Google account, gives you data, resources, and inspiration to make your website more visible to people who are searching online.
Read MoreDon’t underestimate the keywords you choose to use when you’re creating content for your business website or blog. Choosing the best keywords will mean your website gets pushed to higher spots within searches on Google and other search engines. But if you choose the wrong keywords, it could mean your website gets buried within the pages upon pages of results that Google yields.
Read MoreWhen you’re running your own business, you’ll quickly learn that there are some tasks you can easily outsource. Yes, these tasks are necessary to the day-to-day operations of your business and you won’t be able to expect any sort of significant long-term success without them. But having them done by a full-time member of your staff? That part isn’t necessary.
Read MoreGood content for social media is hard to come by. It can be time-consuming and quite honestly, it can be frustratingly ineffective. Did you know the best performing content for businesses on social media is user-generated content? And best of all, there are some things you can do to help guide your customers toward creating that content for you. Here are ten tips we suggest.
Read MoreWhether the service you offer is white-collar or blue-collar or whether it’s legal representation or landscaping, you are going to want to take advantage of user-generated content for your social media presence. User-generated content helps you maintain an active social media presence without overextending your marketing efforts and it helps you form stronger relationships with your clients.
Read MoreWhen you’re a retail business and you’re pushing great products that customers are using in their everyday life, it’s not enough for you to be telling your followers how great your products are—when you count on user-generated content for your social media platforms, your customers will be telling your other customers and your potential customers how great your products are.
Read MoreIf you’re a restaurant that’s not taking advantage of user-generated content, then you’re missing out on a huge opportunity not only to get fresh content for your social media platforms at no extra cost but also to engage with your customers who really believe in your brand.
Read MoreEmail marketing is one of the most overlooked forms of marketing for small businesses. This means for most companies they are leaving thousands of dollars on the table. The problem is that most small business owners don't know where to start. In this article, we will share ways to make email marketing work for you.
Read MoreYou (probably) already know that any business today needs to have a digital presence, most of which will be centered around a website. But just as important as it is to actually have a website, you need to have a website that delivers a good user experience.
Read MoreA regular newsletter from your business can be a powerful marketing tool, but only if your newsletter provides the best kind of user experience. If you’re reading that sentence and thinking, “Huh? What?” then it sounds as if we have some explaining to do—both in terms of what user experience is and how you can improve it.
Read MoreFor as many upsides as there are to entrepreneurship, there are also the unfortunate mental health problems that business owners can face, particularly if those business owners don’t engage in the self-care they need.
Think about it this way: You love what you do. You’re willing to give it everything you have, both in terms of time and energy. In some cases, that means sacrificing your own needs or other priorities. In part, this is because you’re so passionate about your business and its mission. But in other ways, this is because you know it all begins and ends with you—and if you don’t make it happen, nobody else will.
Read MoreIf you’ve been online lately or simply keeping up with the news, you’ve probably heard a lot about NFTs. You might even be hearing about how they’re the hottest new trend, not only in collectorship but also in marketing. Because hey, anything that can be collected is good for brand awareness. And anything good for brand awareness is good for marketing. How Can NFTs Be Used for Marketing?
Read MoreIf you’re struggling to convey your business message, just remember that it’s as simple as using AND, BUT, and THEREFORE in your writing—seriously! These three simple but powerful words are all you need to convey the dramatic story that will help your customers understand the positive way your business can affect their life.
Read MoreWhen I speak at small business conferences, I often ask members of the audience to raise their hands if they have a personal brand. Without fail, I see a handful of people raise their hands while everybody else peers around to see who is famous in the room.
But then I remind them, they all have a personal brand!
Read MoreIf you’ve been using Instagram for the past few years, you might have noticed that Reels is the newest feature that was added at the end of 2020—and it’s a great opportunity for reaching new people and communicating your brand’s message. Reels is Instagram’s response to TikTok, the platform for short-form, easily consumable videos that have been dominating the social media scene lately.
Read MoreMaking the most of your digital marketing means staying ahead of all the social media trends. If you’re wondering how you can use TikTok for marketing, get ready to get creative and connected! TikTok is the platform for making short-form, easily consumable, highly entertaining video clips that help you reach thousands (or even hundreds of thousands) of people fast.
Read MoreWe have some bad news for small business owners. If Facebook is your primary way of reaching your target audience, you could be in trouble. Why? Because engagement is down. People are not liking your pages as often. They are not engaging with the posts through likes, comments, or shares as much as they once did. And, this is happening whether you are posting organically or paying for the ads.
Read MoreI have heard agency owners describe themselves as creatives. But honestly, to make an agency work, you have to be at least 51% scientist. So much of what I do on a daily basis is testing. As an agency owner, I am testing new social media or email platforms, testing calls to action, and testing multiple forms of content.
Read MoreMarketing isn’t just about getting the attention of your customers (even if that’s how most people think of marketing). There’s also the challenge of marketing your customer to your employees. This is what’s often referred to as internal marketing—providing activities or other resources that will emphasize your company’s mission, objectives, and value to the people who work for you.
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