Testimonials might be the best form of marketing you can tap into. Think about yourself as a consumer for a second. When you’re making buying decisions, do you tend to trust what a business tells you about themselves or what other customers say about them?
Read MoreWhether you’re building a brand-new website or just updating an old one, there are definite mistakes you want to make sure you avoid making.
Read MoreYou absolutely still need a website. No, it’s not a waste of time and money. A website is the hub of your online presence, and without a reliable website, you could be putting your brand at major risk. Here’s why:
Read MoreWebsite copy, which entails any text on your website, lets you communicate what is distinctly unique about your brand. It lets your customers know why they need your product or service, what sets you apart from the competition, and exactly what steps they need to take if they want to patronize you.
Read MoreThe digital world can be a blessing and a curse to anyone who is trying to develop a marketing strategy, especially those who might fall victim to the temptation of being gimmicky — so let’s start by addressing the fact that gimmicky is not a marketing strategy, period.
Read MorePay-per-click advertising is exactly what it sounds like: You, as the business, only pay the designated fee for your ad when somebody actually clicks on it and gets directed to your website. These types of ads are usually associated with Google.
Read MorePeople don’t want to be sold to. And as long as your marketing strategy sounds like some big pompous sales pitch, they’re going to zone you out. Instead, you can approach them with a lead gen, short for lead generation.
Read MoreLinkedIn is one of the few social media where having more connections — LinkedIn’s term for friends/followers — is actually to your benefit. (However, be careful about over-friending — you’re limited to only 30,000 connections on LinkedIn.)
Read MoreEven though you have so much you could say about your business, you have to present all of it in an interesting way when you’re writing it out as an email. So, if you’re looking for more that you want to cover, here are seven more we know your email subscribers are going to love reading.
One section of your website that you should never, ever, ever underestimate is your About Us page. The problem? Far too many business owners don’t put time and effort into their About page. If they even have one, it’s thrown together as an afterthought.
Read MoreTo convert followers into customers, you have to write social media posts that get their attention, resonate with them, and make them trust your brand to improve their life. Does that sound a little dramatic? Maybe — but that’s the way you need to think if you’re going to write social media posts that convert.
Websites are meant to be dynamic. Your business is ever-changing. Your website should be changing with it. Whether that is to be more mobile-friendly or give your customers a better experience when they are browsing your site. What does your website say about your business?
Read MoreYou keep hearing about email marketing campaigns and how effective they can be in connecting with your target audience, but then you sit down to your computer and freeze up.
“What am I even supposed to be writing about?” you asked yourself. “I don’t have anything to say to my customers in an email.”
Read MoreHow do you create a memorable brand? How do you communicate who you are to your clientele in a way that really demonstrates who you are and why you’re different from other businesses out there that might do something similar. More importantly, how can you do it in such a way that they don’t forget about you and recognize you every single time they encounter your brand?
Read MoreAn important part of any advertising campaign is figuring out your target audience, then creating your ads so they speak to and resonate with those individuals. If you’re a retirement community, you wouldn’t advertise to 20-somethings, would you? Facebook ad targeting is designed to assist your business with this.
Read MoreThis is why so many people talk about trying to trick the algorithm, the digital operations that determine what content is shown in what order when any given person opens up a social media app and scrolls through their feed. If they can figure out how the algorithm works — that is, how it can figure out what content is worthy and what content isn’t — then they can create content that’s more likely to be favored by the algorithm.
Read MoreAnd when it comes to public relations for your brand, a particularly egregious error on the part of an employee could end up becoming a major problem. That’s why it’s important that your company have a written social media policy.
Read MoreHave you taken a step back and observed what your company culture is like? Or have you made a conscious effort to cultivate a company culture that is like what you would want it to be? If not, it’s time you do so. Taking careful consideration of what kind of culture your company has and how you’re going to create that type of culture will go a long way in building a stronger business.
Read MoreEveryone likes to be recognized for their hard work and their accomplishments. So, when something great happens for your company or your employees, why would you want to keep it to yourself? It could be a milestone anniversary for your business, a big promotion for a long-standing employee, a successful month of high sales, or a positive review from a customer.
Read MoreWhat do we mean by brand voice? The voice of everything coming from your brand needs to be human and it needs to be consistent. That includes copy on your website, all of your social media posts, your blog, your email blasts…everything. Your brand voice is how your customers hear you.
