In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing.

A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.

Together they discuss:

• A/B testing in email marketing, websites, blogs, and video

• How to use A/B testing in your business

• Using A/B testing before making changes to different features of your business