Why A/B Testing Works

In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing.

A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It’s an easy way to see what your audience responds to.

Together they discuss:

  • A/B testing in email marketing, websites, blogs, and video

  • How to use A/B testing in your business

  • Using A/B testing before making changes to different features of your business

Digital Marketing, A/B Testing, Marketing PodcastAnn BrennanMarketing Mums, Marketing, Entrepreneurship, Business Owner, Podcast for Businesses, Podcast for Marketing, Business Advice, Social Media Marketing, Optimization, Increase Interaction, Marketing Podcast, Increasing Engagement