When the book was recommended to me, one of the things I was most interested in was learning how Walt Disney Productions survived the Great Depression. The answer surprised me. But as an entrepreneur, it shouldn’t have. As an entrepreneur, I understand that my success comes from investing in myself and my company. This is exactly what Walt and his brother Roy did. Because of this, they sailed through the depression.

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In Marketing Rebellion, Mark Schaefer, author, speaker, and professor, writes about the new world of marketing. He explains why the old way of marketing is no longer working and how to be more human with your customers, in your branding, your marketing, and your real-life relationships with your customers. Schaefer is an inspiration to thousands of marketing specialists across the world but writes in down to earth, easy to understand prose that even those with little marketing background will grasp.

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Carlos Gil is a renowned speaker and expert in digital marketing. In his book, The End of Marketing, he speaks plainly about the end of marketing as we know it. This is your guide to changing your marketing mindset. It is time to stop shouting your message at your audience and start using your social media platforms to build relationships and communities with your audience.

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