In Marketing Rebellion, Mark Schaefer, author, speaker, and professor, writes about the new world of marketing. He explains why the old way of marketing is no longer working and how to be more human with your customers, in your branding, your marketing and your real-life relationships with your customers. Schaefer is an inspiration to thousands of marketing specialists across the world but writes in down to earth, easy to understand prose that even those with little marketing background will grasp.

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At ASMM Digital, very few people are as revered as Mark Schaefer. Our entire business model is based on teachings from this author.

About Marketing Rebellion

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you:

•How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.

•Why businesses must be built on human impressions instead of advertising impressions.

•The five constant human truths at the heart of successful marketing strategy.

•Why customer loyalty is dying and what you need to do about it right now.

•How to help your best customers do the marketing for you.

•Actionable steps to provide an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

About The Author

Mark W. Schaefer is the author of the world's best-selling book on Twitter (The Tao of Twitter), the first book on influencer marketing (Return On Influence), an essential book on blogging (Born to Blog), a beloved introduction to social media marketing (Social Media Explained), a path-finding book on content marketing (The Content Code), a book of essays (LESSONS) and the world's most popular book on personal branding (KNOWN).

His new book "Marketing Rebellion: The Most Human Company Wins" is a spell-binding look at the unexpected future of marketing, a future that most companies have failed to recognize.

Mark is a globally-recognized educator, keynote speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast is in the top 1% of all business shows on iTunes.

Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.