In the challenging world of business, it's crucial for companies to prioritize their marketing efforts to stay competitive and drive growth. However, during economic downturns, many business owners are tempted to cut their marketing budgets in an effort to reduce costs. In this blog post, we'll explore the importance of marketing for businesses and discuss why cutting back on marketing during a down economy can be a costly mistake.
Read MoreMaybe (probably) your business isn’t the same business it was ten years ago or even five years ago. That’s okay! In fact, it’s a good thing. Embracing brand evolution enables your business to adapt to changing market dynamics, consumer preferences, and technological advancements.
Read MoreCrafting a compelling mission statement is a vital step in defining the purpose and direction of your business. But if you just read that sentence and found yourself thinking, “Wait—what’s a mission statement?” Don’t worry. Here’s a quick run-down on the process of creating an impactful mission statement that encapsulates your values, resonates with your audience, and serves as a guiding light for your organization's success.
Read MoreHaving trouble developing your brand? You know your business inside and out, but you just can’t convey the specific “personality” you want it to have. Don’t worry—you’re not the first business owner to struggle with this. Understanding the key elements that shape your brand identity can be a complex task.
Read MoreASMM Digital has been using AI in different forms for almost 4 years. Over the past year, I have personally made it a mission to learn more about AI, how I can use it to do a better job for my clients, and how I may be able to help my clients and networking partners embrace it for their businesses as well.
Read MoreIt sometimes seems like almost every business these days is focused on branding. Branding is nothing new—the businesses that stand out and leave an impact in the marketplace are the brands that are memorable. Branding has just become more important today, when the marketplace is busier, faster, and more competitive than ever before.
Read MoreIf you’re a business owner, there’s one important question you should be asking yourself: Do I have a good elevator pitch? An elevator pitch is a concise and compelling summary of a product, service, business, or individual's value proposition. The term "elevator pitch" originates from the idea of delivering a persuasive message within the duration of an elevator ride, typically lasting about 30 seconds to two minutes. Its purpose is to grab the attention of the listener, spark interest, and leave a memorable impression.
Read MoreUnderstanding your target audience is crucial for effective marketing, and creating customer avatars is a powerful tool to achieve this. Knowing who your ideal customers are, what motivates them, and how to engage them is essential.
So, let’s take a look at what customer avatars are and why they’re such a game-changer for developing personalized, meaningful advertising campaigns.
Read MoreI realize that by writing this, I run the risk of sounding like a broken record, but if there is one lesson I think most small business owners overlook in their marketing it’s the importance of consistency. I truly believe that consistency in marketing is one of the important factors in achieving success.
Read MoreEffective storytelling is a powerful tool in marketing, but it's not without its challenges. In the dynamic world of storytelling marketing, common pitfalls can hinder the impact of your narratives. Understanding and avoiding these pitfalls is essential for creating compelling and resonant stories that captivate your audience. Once you learn from these mistakes and elevate your storytelling game, you’ll be better prepared to create meaningful connections and drive successful marketing campaigns.
Read MoreWhen we all feel as if we’re dealing with information overload (it’s okay, you can admit it!), it can sometimes be nice to, well, NOT feel as if you’re being given information. Instead, you just want something that’s entertaining, something you can connect with, and maybe hits on your emotions a little bit.
Read MoreIn today's social media-driven world, user-generated content has become an essential tool for businesses looking to engage with their audiences and build brand awareness. But while it's easy to be swept up in the excitement of showcasing amazing user-created content, it's crucial to remember the ethical considerations involved. From obtaining proper permissions to respecting creator rights, businesses need to navigate a complex web of ethical considerations when using user-generated content.
Read MoreAre you wondering how to get your followers on social media more engaged with your content? User-generated content is a great way to do just that. Not only does it allow you to crowdsource ideas, topics, and themes for future posts, but it can also help boost the visibility of your brand across different platforms.
Read MoreAs the owner of ASMM Digital Marketing, I've seen firsthand how rapidly technology is evolving and shaping the way we do business. You may remember my April newsletter in which I spoke about AI and how fast it is progressing. Over the past few months, I have taken a deeper dive into Artificial Intelligence and am truly amazed by what is happening right now. From automating tasks to providing personalized customer experiences, AI is quickly becoming a game-changer for businesses of all sizes.
Read MoreAre you looking for a powerful tool to help build a community around your brand and increase engagement with your audience? Look no further than user-generated content. We recently discussed how user-generated content can be a game-changer for businesses looking to connect with their customers and build a sense of community online. By sharing content created by your customers, you can demonstrate the value of your brand in a way that is authentic, relatable, and highly engaging.
Read MoreUser-generated content has become a powerful tool for small businesses to build brand awareness, connect with their audience, and drive engagement. Plus, it’s content that you don’t have to create from scratch.
Read MoreGood customer service is a must for any successful business, as it not only helps develop relationships with customers but also creates loyalty and trust. Social media plays an increasingly important role in providing good customer service for businesses, with billions of people actively using social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Read MoreAre you looking to get ahead in the ever-changing marketing world? Then it’s vital you start paying attention (if you haven’t started already) to digital marketing. It’s the best way for you to reach new audiences, increase brand visibility, and grow your business.
Read MoreMay is Mental Health Awareness Month. As an entrepreneur speaking to entrepreneurs, I can almost guarantee you read that and thought about the people in your life who might need help. Taking care of people is what you do.
Read MoreIn today's digital world, influencer marketing is a powerful tool that can help to build brands, increase website traffic, and drive sales. However, many businesses have struggled with using it effectively, either because they don't fully understand the concept or because they lack clarity when it comes to determining who their ideal influencers are and how to go about connecting with them. But with the right approach, you can leverage influencer marketing successfully.
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