If you're a business owner, it is essential to have a strong understanding of your brand. Your brand includes not only the products and services offered by your company but also the way they are presented to potential customers.
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Each year for the past six years, our team has attended Social Media Marketing World. We attend the conference for three reasons.
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Artificial intelligence (aka AI) has become increasingly popular for businesses and marketers as a way to boost their results. Tech is always becoming more advanced, and AI can provide your business with the perfect tools you need to increase your efficiency and improve marketing outcomes.
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As marketing evolves, it's becoming more important than ever to stay ahead of the game. One technique that you can use to achieve this is by using artificial intelligence (AI) as part of your marketing strategy.
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Once the stuff of science fiction, artificial intelligence (AI) is now a reality used by businesses to help improve efficiency across their operations. In terms of marketing specifically, AI represents an unprecedented way of doing much more with less effort. AI lets you work smarter, not harder.
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If you read our previous blog, Understanding Relationship Marketing, you know that relationship marketing is more important than ever for businesses. What does relationship marketing look like in practice? To give you a better understanding, we’ve compiled a list of specific types of relationship marketing that your business can rely on.
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Building strong relationships with customers is essential for any business that wants to grow and thrive. But how do you ensure that your relationship marketing efforts are successful?
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For business owners, it’s never been more important to be able to create vibrant and lasting relationships with those who make up their customer base. Not only do these customers represent short-term profits, but they can also become valuable assets over the long haul as loyal followers of your brand.
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Your company’s mission and identity can easily get lost in the fray of traditional marketing tactics. Whether you’re the owner of the business or the marketing director, it’s easy to start prioritizing things like SEO and PPC when you’re coming up with how you’re going to market your business. (Sure, SEO and PPC are important—but they’re not the most important thing.)
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Do you ever get discouraged when you post something to your social media account and all that happens is crickets? If so, don’t worry—you’re not alone. Every day businesses big and small struggle with the task of getting more engagement on their Facebook, Twitter, Instagram, LinkedIn, and other platforms—and yet somehow a few have cracked the code.
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Business owners are always looking for the next new thing when it comes to marketing. But it turns out the next new thing in marketing today is an old thing, email marketing. Email marketing is as powerful and as effective as ever. Today, I want to share with you the 10 reasons you should focus on email marketing this year.
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When your number of impressions goes up, it means your content is showing up in more feeds. And that means more people are exposed to and ultimately come to recognize your brand.
Let’s take an in-depth look at measuring impressions so you can boost your brand recognition and ultimately increase your sales.
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To be agile, you need to be ready to change and do things differently very quickly. You need to be flexible. Not only does this require a specific mindset but it also means you have the tools you need to make these practical changes as soon as you can. Let’s take a look at five of the key reasons it’s so important to be agile in social media marketing.
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When it comes to the challenge of driving traffic to your website, there’s no greater tool at your disposal than SEO, short for search engine optimization. And one of the best ways you can increase your SEO is with regular blogging.
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Digital marketing trends have always changed quickly, but in the past couple of years, the trends have begun to move even faster. We don't see that slowing down any time soon. As a matter of fact, we expect to see even more changes in the new year.
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If you’re running a nonprofit organization, no matter how big or small, you might be wondering whether your nonprofit needs to have a social media presence the same way a for-profit business would. The short answer is yes—nonprofits do need to be on social media. In many ways, a nonprofit will run its social media presence the same way a business would. But there are a few key differences.
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A vital subset of search engine optimization is what’s known as personal SEO. That’s when you use keywords specific to your business and brand, such as your business name itself, or your name as the business owner, to improve your online visibility. If you’re working to improve your personal SEO, here are our top seven tips to make the process more effective.
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Like pretty much everything in life, social media is evolving, and the changes we’ve seen in the past 10 years make the social media of today look completely different from the social media of 2012. Here are 10 of the biggest changes we’ve seen in social media over the past decade.
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You’ve launched a YouTube channel—Congrats! In the nearly two decades since YouTube launched, it has given countless creators the opportunity to share video content with people looking for information and entertainment.
But with all of that growth comes the expectation that videos be of a certain quality. Brands that want to be taken seriously can’t just post grainy, unedited clips to YouTube and expect it to resonate with their followers. Instead, you need to focus on high-quality videos that show professionalism and expertise.
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It's easy to dismiss TikTok. It's a fun place to watch trends. It's all about dancing. It's really just for kids. But look again. TikTok quietly snuck onto the scene of the digital marketing world and has had a major effect on the rest of the digital marketing industry.
TikTok has changed the habits of social media users, pushed its competitors to up their game, and managed to span multiple generations with its content.
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