When your number of impressions goes up, it means your content is showing up in more feeds. And that means more people are exposed to and ultimately come to recognize your brand.
Let’s take an in-depth look at measuring impressions so you can boost your brand recognition and ultimately increase your sales.
Read MoreTo be agile, you need to be ready to change and do things differently very quickly. You need to be flexible. Not only does this require a specific mindset but it also means you have the tools you need to make these practical changes as soon as you can. Let’s take a look at five of the key reasons it’s so important to be agile in social media marketing.
Read MoreWhen it comes to the challenge of driving traffic to your website, there’s no greater tool at your disposal than SEO, short for search engine optimization. And one of the best ways you can increase your SEO is with regular blogging.
Read MoreDigital marketing trends have always changed quickly, but in the past couple of years, the trends have begun to move even faster. We don't see that slowing down any time soon. As a matter of fact, we expect to see even more changes in the new year.
Read MoreIf you’re running a nonprofit organization, no matter how big or small, you might be wondering whether your nonprofit needs to have a social media presence the same way a for-profit business would. The short answer is yes—nonprofits do need to be on social media. In many ways, a nonprofit will run its social media presence the same way a business would. But there are a few key differences.
Read MoreA vital subset of search engine optimization is what’s known as personal SEO. That’s when you use keywords specific to your business and brand, such as your business name itself, or your name as the business owner, to improve your online visibility. If you’re working to improve your personal SEO, here are our top seven tips to make the process more effective.
Read MoreLike pretty much everything in life, social media is evolving, and the changes we’ve seen in the past 10 years make the social media of today look completely different from the social media of 2012. Here are 10 of the biggest changes we’ve seen in social media over the past decade.
Read MoreYou’ve launched a YouTube channel—Congrats! In the nearly two decades since YouTube launched, it has given countless creators the opportunity to share video content with people looking for information and entertainment.
But with all of that growth comes the expectation that videos be of a certain quality. Brands that want to be taken seriously can’t just post grainy, unedited clips to YouTube and expect it to resonate with their followers. Instead, you need to focus on high-quality videos that show professionalism and expertise.
Read MoreIt's easy to dismiss TikTok. It's a fun place to watch trends. It's all about dancing. It's really just for kids. But look again. TikTok quietly snuck onto the scene of the digital marketing world and has had a major effect on the rest of the digital marketing industry.
TikTok has changed the habits of social media users, pushed its competitors to up their game, and managed to span multiple generations with its content.
Read MoreHaving a blog is one of the most reliable and efficient ways of driving traffic to your website, but what are you supposed to do if your blog isn’t working?
You write the content, you post the content, and you share the content on social media. But even with your best effort, you’re not seeing the traffic to your website that you would like. Or maybe you’re seeing some traffic, but you’re not seeing any of that traffic convert to sales.
Read MoreWith a new year only a few weeks away (if you can believe that!), it’s time to start creating your content calendar. Planning out what content you’ll create and share to maintain a consistent digital presence throughout the year can make all the difference in your success. Whether you’ve been diligently observing this task every year or whether you’ve always neglected it, there are eight simple tips you can follow to ensure 2023 is your best year for social media yet.
Read MoreOne of the most powerful tools you get from social media marketing is the full set of analytics and insights you receive on each platform. Think about it—this is something you don’t get with any other marketing medium. If you run an ad on a billboard or in a printed magazine, you don’t know exactly how many people saw it or whether it left any sort of impression.
Read MoreIt’s time to be more human in your marketing. Be more personable in your email campaigns, your social media campaigns, and even in the types of sales you have. Striking the right balance of professional and personable can be difficult if you are used to the old formulas of attracting customers. As Thanksgiving approaches and we are all counting our blessings for this almost normal year, let’s consider how much gratitude can play a role in helping your customers keep coming back.
Read MoreEven if your website looks great—and hey, you’re probably pretty proud of it—you need to stop and ask yourself whether it actually says what you think it does. After all, when you look at your website, you might take away a very different meaning from it than your intended audience might. It’s tough because you know your business inside and out. Your audience (aka your potential customer) doesn’t. You need to make sure your message is clear and straightforward, and that it resonates in the way you want it to.
Read MoreWhen you’re planning for the year ahead, there’s one expense you should consider paying more attention to … Digital Marketing. Yes, even if you’re already taking advantage of all the cost-free digital marketing opportunities you have available to you (hello, Facebook account!) you should still plan to budget funds for digital marketing so you can use more resources to a greater extent.
Read MoreHere’s an interesting social experiment for you—ask any small business how they built a solid customer base, and I’ll bet most of them will mention word of mouth. Sure, they probably did conventional forms of advertising in several types of media, and they probably saw a lot of success from those advertising efforts. But they still consider word of mouth to be a pretty influential part of their company’s success. Some people might even think that this means they don’t need a social media presence.
Read MoreEverything needs a refresh from time to time, and your website is no exception. Actually, with so much quick progression in the digital world, your website is probably becoming outdated a lot faster than you think.
Websites are becoming more functional, more user friendly, more aesthetically pleasing, faster, optimized for search engines, and better equipped to meet the needs of a changing society.
Read MoreAs a business owner, you may be feeling the effects of inflation and looking for ways to tighten your belt. However, instead of cutting back, you may want to consider strategies to increase your income by marketing your business more effectively.
Here are 8 ways you can market your business during a recession.
Read MoreWait, wait, you mean we’re supposed to start planning for holiday sales this early? Even though we just got the kids sent off on their first day of school a few weeks ago? Isn’t it a little bit early to start thinking about Santa and stocking stuffers when most of us are still wearing sandals?
Read MoreHave you recently started sending out email blasts or newsletters on behalf of your business? Congrats! Email is a hot marketing tactic because you know it’s going to people who are interested in what you have to offer. You’re not putting forth content at the mercy of an algorithm, nor are you paying for ads targeted at users based on what Meta thinks those users might like.
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