Branding is your business identity. Marketing is how you convey that identity to consumers. Maybe it helps to think of branding and marketing in metaphorical terms: Branding is the message, and marketing is the messenger.
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Stories actually started out with the platform SnapChat in 2013. Stories were easily consumable posts that focused primarily on photos and short video clips that would only stay online for 24 hours. Think of it as a way of finding out what your friends — or, in this case, favorite businesses — have going on here and now.
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As already explained, you’re not merely creating all this great content for your website just because you think people will find it interesting — you’re creating it because you know it will optimize your website and increase its chances of showing up in searches people undertake on search engines like Google, Bing or Yahoo.
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If you’re too passive in your social media presence, or if you don’t post frequently, you face the risk of losing followers. The frequency of your posting might also affect the way you’re treated by the algorithms. If you are perceived as an inactive user, then your occasional posts might end up being buried and going unseen. After all, these platforms want active users, so they’re going to give priority to those who are consistent (potentially your competition).
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A bot (a term drawn from a diminutive form of “robot”) is a digital program that carries out automated tasks over the internet and can even interact with systems and users. In other words, bots are just artificial intelligence doing stuff online.
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You might have heard the phrase user-generated content and wondered what exactly that meant. More importantly, you’re wondering why it’s a thing. “I create my own content for my social media page,” you think. “Why would I need my followers to create content for me? They don’t know my brand as well as I do!”
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Have you been putting off selling your products or services online? It’s time to take that step and believe it or not, it’s easier than you might think.
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Using social media effectively doesn’t have to be difficult, but it’s going to take some time and some effort. The most important thing to keep in mind is that social media for your small business is all about marketing. That means you need to stop worrying so much about the social media part and think about the marketing part.
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When it comes to promoting your business on social media, you might be focused on getting as many followers as you can because, hey, more followers mean more customers, right? But it’s important that you remember it’s more important to have a strong relationship with a small number of followers than it is to have a superficial relationship with thousands.
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Whether we like it or not, social media is here to stay. People need connection and without social media, even before the pandemic, connection was missing from their lives. People use social media to connect with their families, to reconnect with friends from across the world and to feel like they have a voice.
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We’ve talked in the past about the difference between organic reach and paid reach. But how do you know when it is an appropriate time to promote or boost a post?
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How are people supposed to use Clubhouse for business? Think about the ways Clubhouse combines aspects of podcasting and social media networking. It’s not as much an opportunity for you to shamelessly promote or advertise your business, but it’s a great way for you to expand your network, learn more about your industry, share your knowledge, and establish yourself as a leader among your peers.
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We’ve talked in the past about the importance of creating a polished video, but now you’re asking yourself how. After all, you understand that videos appeal to both visual and auditory senses, get more shares on social media, and communicate your message much more effectively than text or graphics. But the idea of editing your own video? That sounds complicated!
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There are some marketing trends that we can expect to see across all platforms, regardless of what changes the powers that be at each of those platforms decide to instill.
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Don’t discredit Instagram Reels just because they’re new. This feature has the potential to be an integral new part of the Instagram experience. And you know that Instagram is pushing the Reels feature hard because the Reels option has taken center stage — with the reconfiguration of the Instagram home screen, the Reels are at the center of the bottom tab, right where you used to click if you wanted to add a post. It’s an easy, natural place to click.
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There are separate benefits to having both a page and a group for your social media followers. A page is about establishing your brand and promoting what you have to offer; a group, on the other hand, is about building community.
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Your website is probably the most influential piece of your online presence — sure, your social media pages are a major way that you interact with your customers, but your website is where people go to learn more about what you have to offer. It needs to have all the information people could possibly want to know about you, and it needs to be presented in a way that’s easy to navigate.
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From the biggest of corporations to the smallest of mom-and-pop shops, all businesses need a logo. It’s not just about a fun image that you can put all over your signage, pamphlets, and uniforms. A logo is an important part of your brand identity! Opting to go without one could potentially hurt your recognizability in the eyes of your customers.
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Don’t stress about choosing topics for live videos. You have plenty to say — and a lot of it is more relevant to your social media presence than you might think. But just in case you need help getting started, here are 15 prompts for creating your next live video.
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Planning your social media posts means they’ll be more effective and you’ll cultivate a more vibrant social media presence. In addition, planning makes it easier for your team if you have multiple people running your social media accounts.
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