Your website is probably the most influential piece of your online presence — sure, your social media pages are a major way that you interact with your customers, but your website is where people go to learn more about what you have to offer. It needs to have all the information people could possibly want to know about you, and it needs to be presented in a way that’s easy to navigate.
Read MoreFrom the biggest of corporations to the smallest of mom-and-pop shops, all businesses need a logo. It’s not just about a fun image that you can put all over your signage, pamphlets, and uniforms. A logo is an important part of your brand identity! Opting to go without one could potentially hurt your recognizability in the eyes of your customers.
Read MoreDon’t stress about choosing topics for live videos. You have plenty to say — and a lot of it is more relevant to your social media presence than you might think. But just in case you need help getting started, here are 15 prompts for creating your next live video.
Read MorePlanning your social media posts means they’ll be more effective and you’ll cultivate a more vibrant social media presence. In addition, planning makes it easier for your team if you have multiple people running your social media accounts.
Read MoreSo, what sorts of things do you learn from social media analytics and why is this insight important? As with any other type of advertising, you need to have a way of measuring a social media post’s success, especially if it’s one that you are paying to boost.
Read MoreDid you know you can now autoreply to a customer’s question via Facebook Messenger? Even if you’re not available to personally respond to an inquiry right away, you don’t have to leave someone in a lurch.
Read MoreBasically, brand evangelists people who are really passionate about your brand and are always willing to talk it up. They believe in you and they want to tell more people about why you’re so great. Every time they patronize you, they want to give you a shoutout on social media.
Read MoreA polished video product is more versatile than an unedited clip. Those unedited clips can get shared to social media, whereas a polished video product can be shared across many other digital platforms.
Read MoreWhen you use live video, you’re giving people a slightly different experience. And with live video now built into most social media platforms, it’s easier than ever to do a livestream. Even better is the fact that most social media platforms give you the option to post the video afterward so anyone who missed you live still has the option of catching up.
Read MoreWebinars are popular for a reason: They are a great opportunity to network and learn.
But with that great popularity comes a downside: Everyone thinks they can host one. And let’s face it a webinar is going to take time and energy. Be sure you have enough of both to get started on this project.
Read MoreNetworking has long been touted as a great way to grow your business. In this article, we talk about a benefit that is often ignored. Networking is good for your mental health. It helps you build relationships, find a sense of community, and let go of your worries for at least an hour a week.
Read MorePodcasts are still good content, even as more and more amateurs start producing their own. In fact, this is exactly why you should be proactive about launching your own podcast as soon as possible.
Read MoreThe holidays have a tendency to sneak up on all of us, which is why savvy marketers and business owners know that it’s always better to start planning and promoting holiday sales as early as possible. If you wait until the week leading up to Thanksgiving, then you’re already behind.
Read MoreWhy is it so important to get people to know, like and trust you and your brand? Why does it matter if your product or service is great? In the end, people want to do business with humans, people they know, like and trust. It’s that simple.
Read MoreIn its simplest terms, the more people you know, the more people are aware of your brand. But it’s not enough to simply be aware of a brand. Remember, people are doing business with brands they know, like, and trust. To have face-to-face interaction with other businesspeople in a productive setting on a consistent basis can ensure they have much more than a simple awareness of your brand.
Read MoreThe digital marketing agency you choose for your business can mean the difference between a disastrous year and a stellar year. So, how do you choose the one that is right for your small business?
Read MoreYou might be tempted to just ignore the negative review or argue back with them about why their review isn’t reasonable. Neither of these is a good option. Instead, you need to see this as a marketing opportunity and respond to the negative review in a way that demonstrates your brand’s values and dedication to customer service for anyone who is reading. In the process, ideally, you’ll also assuage the customer who had a negative experience and retain their loyalty.
Read MoreIf you’re a newly established or slowly growing business that’s trying to get your brand out there and you’re considering all your advertising options, this program run by Google is a great option for you. But it’s important you understand exactly how Google Ads work so you can manage your own expectations.
Read MoreWith so many social media platforms out there — and new ones rising in popularity all the time — it can be tough for any business owner to keep up. You’re probably wondering, “Do I really need to be on all of these social media platforms?”
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