Your business is all set up with an online presence — including a website and social media accounts — but your efforts to fully integrate your business into the world of digital marketing isn’t complete until you have a blog.
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There’s one added benefit of involving all members of staff in your social media presence: It could potentially get all of them more invested in the day-to-day operations of the company. Once they’ve adopted the mindset of “I want to show others what we do every day,” they’ll have a better appreciation of and enthusiasm for your mission and goals.
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With the help of social media your next event can be a huge success. Follow this simple plan.
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Creating a social media calendar takes planning but done right, you can create a calendar that takes you out months in advance and takes advantage or a proper marketing strategy.
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One of the easiest ways to gain engagement on your social media is through contests. But choosing the right type of content can be tricky.
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Social media consumption is up 300% since the beginning of the COVID-19 crisis. This is a good time to work on your social media presence. But what will you post. These ideas for fresh new content should help.
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In short, think of it this way: Your brand is the message and marketing is the messenger. You brand is the identity of your business and what people think of when they hear your name. Marketing is how you let people know about your business and communicate your brand. In the long-term scheme of things, marketing is how you draw people to you, but your brand is how you end up retaining them.
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One of the easiest items to eliminate in our budget is marketing. But it is the one that is most important in the time of crisis. The companies who survive this crisis will continue to marketing throughout the crisis. They will be smart about it and they will reach your clients if you aren’t reaching your clients.
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Everybody is talking about Covid-19 but does that mean your business pages should share the information too. Yes and no. It’s important to know what to share and when. Here’s an easy guide for small business owners.
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We have helped our clients be more human on social media for years. What does that mean and why is it more important now than every before?
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We have a choice. You have a choice. You can let your mind run wild with fear, negative thoughts and panic, or you can put it to work for you. I know, I know - it's so easy to say one thing, but when the thoughts keep coming, it can be hard to control, and your brain just wants to 'go there.' So let it go...just give it a little direction.
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The one thing that stops most entrepreneurs from using social media to market their business is the fear of creating content. But content creation does not have to be overwhelming. Use these tips to get starting with a content creation plan today.
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Are you ready to put a little pizzazz in your social media presence? Done right a social media takeover may be just what your need.
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We love working with restaurants. Not just because restaurant owners tend to have more vision than your average entrepreneur but because they have the most potential when it comes to social media marketing.
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Stop making the same mistake over and over again. Too many businesses create content, post it once a move on. Use these tips for repurposing your content, saving time and creating a more recognizable brand.
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Looking for a way to gain some interest in your brand or service? Hosting an “Ask me anything” event can help.
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When it comes to best times to post on social media, there are few absolutes. Yes, moms are more likely to check their social media before the kids wake up and teens are more likely to check it on the bus to school but you may be surprised to see how many people are checking social media at 1am.
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People who are brushing up on their social media savvy might feel a little out of the loop when they see hashtags used so heavily. There is, however, a method to the madness.
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Which word are you focusing on when you talk about social media. It’s easy to focus on the media part. To think of your social media platform as a means to shout your message. But it’s better and more effective to think of the social aspect.
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There are very few hard and hast rules when it comes to social media but one that we live by is to try all the new products offered by social media platforms. When a company spends time and money developing a new product they want you to use it and will usually reward you with more views on your page.
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