Businesses that use social media for advertising purposes should employ a bit of careful planning to ensure that the next major outage doesn’t negatively affect their promotional campaigns. Here are a few suggestions:
Read MoreHere’s what we do and don’t know about Facebook algorithms. The most important thing to keep in mind is that the algorithm is constantly changing. What works today may not work tomorrow.
Read MoreWhat exactly is branding anyway and how do you get your brand out there without spending a million dollars?
Read MoreAre you ready to start marketing your small business but aren’t sure your budget can handle it. Consider email marketing. It’s cost effective and better yet it’s where your customers want to be reached.
Read MoreYou have a personal brand but is it the brand you would choose? What are people saying about you when you are not in the room?
Read MoreWhat does your digital presence say about your small business? If you haven’t thought about it, you are ten steps behind in building the business you dreamed of building. Website Design, social media management, review management, content creation, are just part of the picture when it comes to your marketing plan. Learn what you need to do today to been seen in this business world.
Read MoreHow one woman is using her small business and cause marketing to change the world, one party at a time.
Read MoreBefore you start posting on social media, you need to understand your business better. Social media is changing. The users are more savvy. They need better content. They don’t like to be sold. In order to present yourself on social media, you need to know more than your latest promotion. You need to understand your business, your motivations and what makes you different. Ask these questions before you consider creating your first post.
Read MoreYou can't start a business without spending money, but that doesn't mean you need to bankrupt yourself to get your business off the ground. If you’re smart about it, you can save money on a wide range of business essentials. With that in mind, here are eight ways entrepreneurs can reduce their business start-up costs.
Do you hate networking? Maybe you are doing it wrong. Four ways to change your point of view about networking.
Read MoreDo you really need a blog on your website? Will it help my business? If so, how? These are questions we hear everyday and we always answer the same way. Yes, you do need a blog. Yes, it will help your business and here’s how.
Read MoreEmail marketing is easy, inexpensive and the preferred method of reaching a consumer directly. Consumers begin and end their day on their phones and email marketing is the best way to reach them.
Read MoreBusiness professionals and entrepreneurs are always striving to be the best, create the next best product or service and lead their teams all at the same time. Their stress can put a stop to it all. Try these stress relievers now and be more productive tomorrow.
Read MoreBranding should be the beginning and end of every marketing plan. But your brand is not static. It changes as you grow, add new services and products and get to know your market better. Understanding your brand is not always as simple as you think but working with a marketing expert can help.
Read MoreAnn’s Unsolicited Advice was born out of the truth that is ASMM. As a team we believe it is our obligation to be there for our clients. Yes, we manage their digital marketing plan, but we are always looking for new ways to help our clients’ companies grow. We take ownership in the businesses we work with and understanding that their success is our success.
Read MoreCreating content is a circle of life. Each piece you write can be used in dozens of ways across multiple platforms.
Read MoreWhen creating a digital marketing campaign, start with your goals. What are you trying to accomplish? How will you create content to accomplish those goals? Where will you post?
Read MoreSuccessful businesses have a loyal customer base. They have customers who not only come back repeatedly, they tell their friends and even strangers about the business.
Read MoreAt ASMM, we consider reviews to be so important to a potential customer's online presence that we won't even meet with a client until we have thoroughly researched their reviews and if we find their reviews are bad, we will not start a social media campaign with them until either they remedy the situation or we do.
Read MoreSocial Media Marketing World was an incredible experience and though I loved the weather and the people I met, the biggest gain will be for my clients. I attended more than 15 sessions during my three days there and connected with dozens of people. Most importantly I have come back armed with ways to up my clients' marketing games.
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