Join us for this episode of Small Business Connections as Ann talks with Toi Sweeney of the Well Dressed Brand and author of Secrets of the Well Dressed Brand. Toi is a fashion stylist, designer, brand image strategist, speaker and entrepreneur who helps people dress for success. We discuss the importance of using your wardrobe as a business strategy.

Your wardrobe is your brand packaging. Think like a TV celebrity and put your "war clothes" on because when you look good you feel good. Toi shares, we are more powerful than we know and we represent our business. Align your wardrobe with what you want to say. Decide what you want to say with your wardrobe, make sure it aligns with your business. Dressing well effects your long-term vision. Your wardrobe is your brand packaging.