In this episode of Small Business Connections, Ann talks about simplifying your business with Nicole Hamilton, Founder & Owner of Homeownering, Inc. Nicole has a passion for mortgages and creates transparency by spending time with consumers. She built her business to help the middle class with homeownership and provides tools to navigate negotiating the best deal with ease.

We discuss: 

- Simplifying a business vs. "boiling the ocean"

- Whether to take a partner or go solo

- Pros and cons of different funding

-Lessons learned on my second go-around

-A/B testing made simple

Nicole started Homeownering, Inc by narrowing down where she could be the most impactful and provide the most value to consumers. Her desire to solve a problem, particularly, helping consumers successfully traverse homeowner-related transactions including the amount of equity in your home and how to get a mortgage and refinance without being at a disadvantage to banks. By trusting her gut, which is informed by all of her life experiences, Nicole was able to simplify her passion and make an impact. Nicole focuses on the consumer and finds joy in making people’s lives. She provides the assurances that her consumers are going to benefit from. 

Books mentioned on the show

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Path to Power: The Years of Lyndon Johnson, Vol 1 The by Robert Caro

Grant by Ron Chernow

How I Built This by Guy Raz